Las Vegas Sun

March 28, 2024

Vast reach of PSL sales shows Raiders’ national, global appeal

Allegiant Stadium

Wade Vandervort

Construction continues on Allegiant Stadium, Friday, Jan. 10, 2020.

The Raiders, you can argue, are one of the national brands in the NFL. The personal seat license sales for their new stadium in Las Vegas certainly confirms the claim.

All 50 states and six countries other than the U.S. were represented by PSL purchasers, Raiders President Marc Badain said. PSLs ownership is required to purchase season tickets at the more than $2 billion domed stadium near the Las Vegas Strip.

In an email Friday, Badain hinted that the Las Vegas market — with its national and international appeal — may have also played a role in the success and reach of the PSL program.

“This market is powerful,” Badain wrote.

The sellout of seat licenses will bring in $480 million, or $230 million more than projected. The added PSL funds will be used for various enhancements to the stadium’s construction, including additional suite areas and technology and food service upgrades.

Those with PSLs control about 90%, he said, of available seating in what will be a 65,000-seat stadium. Badain said that about 60% of total PSL sales were to Nevada residents.

Much of the remaining 40% went to California — the franchise has called Oakland and Los Angeles home over the decades — residents, though neighboring states like Utah, Arizona and New Mexico were also well represented, Badain said.

Allegiant Stadium is slated for completion by July 31.