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April 20, 2014

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Tomorrow or Today

Tomorrow

He would be all

That a mortal could be...

Tomorrow

No one would be kinder

Or fairer than she...

Tomorrow

Each day he would stack up

The letters he would write...

Tomorrow

She would think of the customers

She would fill with delight...

Tomorrow

But the fact is they died

And faded from view

And all that was left

When living was through

Was the mountain of things

They intended to do...

Tomorrow

— Anonymous

Adapted by Scott McKain

I had the opportunity to see Scott McKain speak two weeks ago at the Society for Marketing Professional Service’s “Build Business” Conference in Chicago. McKain spoke about how to distinguish your company from others. He stressed that now is the time to start this process.

Although his entire talk was fascinating (I will write further after I finish his book, “Collapse of Distinction”), I was struck by his closing. McKain recited the above poem.

I looked around at 800 of my colleagues, all of whom had the same expression on their faces. We were all running the highlight reels of our lives, and remembering all of our good intentions. I vowed then and there to not leave a list of good intentions behind when my time is done.

What have you put off for tomorrow that you should be doing today?

Carpe diem ...

Craig

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