This is a press release submitted to the Las Vegas Sun. It has not been verified or edited by the Sun.
Dress Code Opens Las Vegas Location, Bringing Custom Suits Without the Cost
Published on Wed, Nov 14, 2012 (8:10 p.m.)The Salt Lake City based menswear brand Dress Code, has announced that it is now servicing Las Vegas and will be adding over 10 jobs to the city over the next 6 months.
The company offers an affordable collection of custom suits, dress shirts, and other clothing apparel, but they’re not your typical retail store.
Dress Code runs a team of “Style Consultants” who meet individually with customers in their home or office to take personalized measurements – leaving customers with clothing tailored exactly to their preferences. Style Consultants bring hundreds of fabric swatches, offer style guidance, and help build a wardrobe of fitted suits, dress shirts, blazers, and jackets.
“We’re able to offer a better customer experience than traditional retail can, but without the high cost of storefronts and inventory,” says CEO Chase Murdock. “There are a lot of companies offering custom suits and shirts, but their prices just aren’t accessible to most men. We’re trying to change that.”
The company has combined a personalized custom product, with a business model that offers more value (a $300 - $400 price tag for its custom suits). “When we meet with a customer, we really get to know them,” says Murdock. “Frankly, most men hate to shop, so we’ve created an experience that’s more engaging and have built an environment that allows us to create a product and fit that’s more in line with their preferences.”
Dress Code is reporting a 65% customer reorder rate and has reported triple-digit growth in Q4 of 2012. The company is headquartered in Salt Lake City where it was started in early 2011. Since then, the company has nabbed investment capital from the Royal Street Investment and Innovation Center in Park City, and will be opening locations in Denver, Los Angeles, San Francisco, and Seattle in the next year.
“Las Vegas is a market we’ve had our sight set on for a while now,” says Murdock. “It’s a great city with lots of opportunity for an emerging retail brand like ourselves and it’s going to play a tremendous role in our growth over 2013.”
SOURCES & LINKS: http://dev.utahbusiness.com/articles/view/utah_based_custom_suit_startup_closes_seed_round