This is a press release submitted to the Las Vegas Sun. It has not been verified or edited by the Sun.
New resource offers help, support to creative performers
Published on Wed, Nov 28, 2012 (3:51 p.m.)Las Vegas, November 27, 2012—On December 2, AvasCorner.com brings a much-needed suicide prevention resource to Las Vegas’s creative community, and in true Vegas style, the site launch party celebrates the performers it’s designed to support.
The site is the creative labor of Donna Friend, whose daughter Ava Kaufman committed suicide earlier this year in her Vegas home. Like so many performers, Ava—an opera singer, animal activist, and graduate of UNLV—struggled with depression and borderline personality disorder that she hid beneath a confident veneer.
“After Ava passed away, I learned that suicide is the fourth leading cause of death for people between the ages of 18 and 65,” says Friend. “I wanted Ava’s death to change that. And that’s why we’re launching Ava’s Corner.”
Members of the media are invited to attend the AvasCorner.com launch party on Sunday, December 2, 2012 at Olive Mediterranean Grill & Hookah Bar (3850 E. Sunset Rd.) from 5:00 to 9:00 p.m. RSVP to Donna Friend with your name and the name of your media outlet at email@example.com by November 30. The website reveal and walkthrough begins at 6 p.m.; come early for appetizers and a jazz ensemble. The entertainment starts at 7 p.m., and features Ava’s friends in the Las Vegas community, including local performers singer Elisa Furr, comedian Penny Wiggins, singer Kelly Vohnn, and musician Charly Urso.
The website will offer a safe place for Las Vegas’s creative community to share their struggles through conversation and creative works, creating a support network to remind depressed or suicidal performers that they are not alone. The site also provides resources, from suicide prevention hotlines for severely depressed visitors to local listings for music and art therapy. People who suspect their friends or family may be struggling with personality disorders or depression can find information to help them better understand and support their loved ones. Members who struggle with bullying or on-the-job harassment can find support tools and resources. The heart of the site, though, is the ability to share with other people who are struggling with the same issues.
“AvasCorner.com is a safe haven, reminding its members and visitors that you are never as alone as you think you are and as Ava felt she was in her last days. That awful night, Ava couldn't remember that hundreds of loving friends would have done anything to help her. At AvasCorner.com, you don't have to phone a friend if you don't want to; you can reach out to any venue on this site to find hope and comfort,” explains Friend.
Friend started work on AvasCorner.com with a small group of committed volunteers, many of whom had known her daughter in Las Vegas and, like Friend, felt inspired to build a meaningful tribute to Ava’s memory. It felt only natural to launch AvasCorner.com in Las Vegas, the city where Ava, who had battled depression for much of her life, found her “tribe” for the first time. The fact that Las Vegas residents are fifty percent more likely to commit suicide than other U.S. residents and that so many of them pursue the same creative passions Ava embraced were also factors in the decision.
“Without performers, Vegas is just another desert,” Friend says.
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