This is a press release submitted to the Las Vegas Sun. It has not been verified or edited by the Sun.
Roscoe's House of Chicken & Waffles is Right at Home
Published on Mon, Dec 17, 2012 (7:12 p.m.)December 17, 2012
Las Vegas, NV—With its delicious combination of chicken, waffles, grits, gravy and other Southern dishes, Roscoe’s House of Chicken & Waffles made classic southern food popular in Los Angeles. Now Los Angeles is bringing its tastiest restaurant to the rest of the country.
Dolores Canning Co., Inc. of Los Angeles, CA, will be packaging and distributing Roscoe’s House of Chicken & Waffles products to three Cardenas Markets locations in Las Vegas, Nevada. The new products -- Mac ‘N Cheese, Chili Mac, and Roscoe’s Greens -- will be sold in the freezer section under the “Roscoe’s At Home” label. Each product follows the same recipes beloved by patrons in Roscoe’s six Southern California locations.
Cardenas Markets, with 30 locations across Nevada and Southern California, is the first retail outlet to carry the All New “Roscoe’s At Home” line of frozen products. The 9-ounce frozen dishes are available for $3.29 per unit.
“Everybody loves Roscoe’s and we want to share an L.A. icon with the entire world,” said Bert Muñoz, sales manager at Dolores Canning Co.
In early 2013, the second phase of Roscoe’s products will be released for retail sales nationwide. This includes items such as Roscoe’s Potatoes & Gravy, Straight Gravy, Red Beans & Rice, and its Jeanne Jones Omelette.
Further expansion into more retail locations is also expected in early 2013.
Dolores teamed up with Roscoe’s to foster the idea of Roscoe’s products both in retail stores and online. The partners have worked tirelessly for the past year and a half on the packaging and production of Roscoe’s popular products.
“Their legendary dedication to the best ingredients is what sets them apart and makes them Roscoe’s,” Muñoz said.
Dolores Canning Co. is a local institution, having operated out of Los Angeles for 60 years, famous for its Dolores Chili Brick. The Dolores processing and packaging facility just outside downtown ships its all-beef and chicken chili to retailers throughout the region and is currently expanding its retail distribution throughout the nation.
Cardenas’ locations also sell Dolores’ 20-ounce beef and chicken Chili Brick in the fresh meat case. Dolores currently ships its frozen Chili Brick to retailers throughout the region and is currently expanding its retail presence nationwide. For more information on Dolores Canning Co., visit www.dolorescanning.com, facebook.com/chilibrick, youtube.com/doloreschili and twitter.com/chilibrick.
Fans can enter their email address online at RoscoesatHome.com for future retail location info and news about the site’s online store, which will allow Roscoe’s lovers to order products directly to their doorsteps.
For more information about Roscoe’s products and future expansion contact Bert Muñoz at Bert@roscoesathome.com.
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