This is a press release submitted to the Las Vegas Sun. It has not been verified or edited by the Sun.
The Color Run Returns to Las Vegas
Published on Thu, Jan 17, 2013 (12:47 p.m.)FOR IMMEDIATE RELEASE
The Color Run Returns to Las Vegas
The “Happiest 5k on the Planet” Plans for Thousands this February
January 1st, 2013 – Las Vegas, NV – The Color Run™, the single largest event series in the nation, will be returning to downtown Las Vegas on February 16th, 2013. Registration for the race is now open.
With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, bringing the community together to create a five-kilometer canvas of colorful fun in which thousands of participants are doused from head to toe in different colors at each kilometer. Participation in, and buzz for, The Color Run has exploded since its debut last year with over a half-million "likes" on Facebook and over 4 million YouTube views.
The Color Run visited over 50 cities last year with over 600,000 participants, a feat following their first event in January of 2012. They plan to make 2013 a stellar year, launching over 100 events with an estimated one million participants.
“We call The Color Run the ‘happiest 5K on the planet’ because our events bring together friends and family in a unique, healthy, and fun environment,” said Travis Snyder, founder of The Color Run. “Our only rules are that people wear white and prepare to be covered in color at the finish!”
The Color Run chooses an individual charity to donate to in each city they visit and raised donations for over 60 local and national charities in 2012. Their charity partner for Las Vegas is the Three Square Food Bank.
Pacing The Color Run event in is the 2013 Chevrolet Spark, the Official Ride of The Color Run™ and Chevrolet’s first mini car for the U.S. and Canadian markets. The specially designed Chevrolet Spark features a multicolor paint scheme over a white base that replicates the look of a color-saturated runner at the finish line. The theme continues inside with splashes of bright color throughout an already-color-coordinated interior.
About The Color Run
The Color Run is a feel-good, happy, colorful event. “Color Runners” of all shapes and sizes happily go from wearing pristine white clothing, to being covered in prismatic color. At each kilometer mark, a different color of powder fills the air and covers the participants, creating an ever-increasing spectrum of color and beauty. At the finish line, the color festival kicks off and the air is filled with millions of vivid color combinations as participants get in on the color throwing fun as well. For more information, go to www.thecolorrun.com, or follow us on Facebook.
About Three Square Food Bank
The food bank serves as a central collection and distribution center for donated, rescued and solicited food and grocery product. We provide bakery, produce, dairy, non-perishable products and ready-to-eat meals to non-profit and faith based organizations who serve those in need in our community. We also facilitate childhood and senior nutrition programs as well as supplemental nutrition assistance outreach and advocacy efforts. We are a place for members of the community to meet, serve and collaborate as part of the food solution. To learn more go to http://www.threesquare.org/
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