This is a press release submitted to the Las Vegas Sun. It has not been verified or edited by the Sun.
Alabama's Earthborn Studios to attend American Culinary Federation in Las Vegas
Published on Fri, Jul 5, 2013 (2:22 p.m.)Earthborn Studios to attend American Culinary Federation
Contact: Shannon Stevens
July 5, 2013 Earthborn Studios, Inc. a Leeds, Alabama based pottery producer will be showing at the American Culinary Federation’s (ACF) national convention in Las Vegas July 21-25, 2013. The convention is a combination conference and trade show for chefs, culinary students and restaurateurs where they can learn more about their craft, as well as purchase and view product related to the culinary world.
Tena Payne, owner and lead potter is comfortable in the Las Vegas market because it’s where she got her start. After producing pottery for local Alabama chefs she started taking her product to culinary shows. One show in particular was NAFEM (National Association of Food Equipment Manufacturers). It was here that Jack Langley, a specialty rep, found her and asked the question ‘This is great and all, but can you make 5000?” Thinking it was a hypothetical question, she replied, somewhat flippantly, ‘I’ll find a way’. With that assurance, he took her work and I won a contract with the Bellagio Resort & Casino to create their new banquet line. Before she had completed that project, they commissioned her to create the tabletop for Sensi, which was then under construction.
One of the many reasons Earthborn is one of the few pottery studios in the country to cater to chefs is the steep price tag to exhibit. It’s a financial gamble Tena Payne is willing to make. Payne states, “The price of exhibiting is over $10,000 when you include airfare, hotel, meals, exhibit space, and getting the rather heavy pottery there too.” She adds, “…But when you make one good connection with one good chef, it can change your business indefinitely.”
That happened most convincingly in 2007 when she met Shimon Bokovza of SushiSamba and earned the entire SushiSamba brand. Bokovza took Payne’s local pottery to two of his new restaurants in London that opened just before the Olympics in 2012. Their relationship is still strong and the dinnerware is in use in most of their worldwide locations.
Booth space for Earthborn Studios is number 404. Payne will be located among the other china and dinnerware household giants such as Oneida. She doesn’t mind the competition because it just makes her product stand out in the crowd. Chefs also have the option of custom designing their own dinnerware with Earthborn…and Oneida simply cannot compete with that.
For more information about the show please visit their website: http://www.acfchefs.org/ACF/Events/Convention/ACF/Events/Convention/
Earthborn's website: www.earthbornpottery.net