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July 30, 2015

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Playmate of the Year’ to be crowned in Las Vegas

Playboy magnate Hugh Hefner to make announcement at the Palms

Hugh Hefner Celebrates 83rd Birthday

Hugh Hefner enters with his entourage during Hefner's 83rd birthday party at the Palms Place pool in Las Vegas Saturday, April 4, 2009. Launch slideshow »

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Hugh Hefner is coming to Vegas next weekend to make history.

The Playboy magnate will mark half a century of Playmates of the Year on May 2 at Palm Place.

While the Palms has long been synonymous with Playboy in Las Vegas, it will be the first time the Playmate of the Year will be crowned at the resort.

African-born brunette beauty Ida Ljungqvist is rumored to be destined for the title. The 27-year-old appeared on the cover of the March 2008 issue of the iconic magazine.

The official announcement will be made during a private dinnertime party at Simon restaurant next Saturday.

In addition to the title, the 2009 Playmate of the Year will receive $100,000 and a new Mazda6 car.

Former Playmate of the Year, Miss 2001, Brande Roderick, will host the event. Many other former Playmates of the Year are also expected to attend.

Recent Playmates of the Year include Jayde Nicole (2008), Sara Jean Underwood (2007), who is also credited with discovering Ljungqvist, and Kara Monaco (2006).

Hefner recently celebrated his 83rd birthday at the Palms. He and a group of associates founded the now-legendary pin-up magazine that made him famous 56 years ago, in 1953.

Editor's note: The original version of this story stated the incorrect date for this event. It has been changed to reflect the actual date, May 2.

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