Cadillac Ranch

By Mark Hansel

Tuesday, June 30, 2009 | 2:32 p.m.

Cadillac Ranch, which opened last month at Town Square, is billed by the owners as an all-American bar and grill. The décor of the 12,000-square-foot restaurant is a mixture of rock ’n’ roll and country, and includes a mechanical bull.

The eatery is open for lunch and dinner, but transforms into more of a nightclub later in the evening, with live entertainment and the doors open until 4 a.m.

Aaron Christensen, Cadillac Ranch’s marketing and promotions manager, said the restaurant caters to locals, with events such as service-industry night and a second-shift happy hour.

“We still want to get some of the tourist crowd, but we know locals are going to be our bread and butter, so we really want to take care of those people,” Christensen said.

Cadillac Ranch is headquartered in National Harbor, Md., and has locations in Cincinnati; Cleveland; Nashville, Tenn.; and Tempe, Ariz.

The menu is all-American with a Southwest flair and includes Cadillac Ranch Angus beef burgers, a house specialty, and hickory-smoked barbecue ribs, wings and steaks. Salad combos, soups and specials are available daily.

The well-publicized grand opening last month had crowds lined up for hours waiting to get a first glimpse of the ranch.

“Cadillac Ranch will make a big splash in the Las Vegas market because of its mainstream concept and universal appeal,” said Eric Schilder, Cadillac Ranch’s marketing director. “We brought the concept to Town Square because of its ideal location on the south Strip, its combination of a local and tourist audience and its growing tenant mix, which will drive new and existing traffic to the center and entertainment court area.

The spacious interior includes plenty of dining space and a large, well-centered main bar. The décor of posters of rock ’n’ roll and country stars is highlighted by, of course, a classic 1959 Cadillac. The mechanical bull is adjacent to the bar, providing convenient viewing for customers. Rides are $3.

The restaurant features two outdoor patios, one of which has a Strip view and more than 30 plasma TVs.

Cadillac Ranch is located on the second level, across from the Rave Motion Pictures theaters and next to Blue Martini.