Saturday, Dec. 18, 2010 | 1:55 a.m.
Map of Rise and Shine
10690 Southern Highlands Parkway, Las Vegas area (unincorp. Clark County), NV
On a recent Sunday morning at Rise and Shine, a self-described “steak and eggs place” in Southern Highlands, the tables are full, the waitresses take orders in their pajamas and the scent of bacon and eggs pleasantly permeates the air.
It’s all just as Jeffrey Frederick, who opened Rise and Shine last month, imagined it.
The restaurant is a joint effort between Frederick, a trained chef who is the Caesars Entertainment Corp. vice president of food and beverage, and his former executive assistant, Steve Bell, who is Rise and Shine’s general manager.
“I’m the idea guy, and he makes it a reality,” said Frederick, who first met Bell seven years ago. “He completes my sentences.”
A resident of Southern Highlands for almost seven years, Frederick said he “thought we were missing a good breakfast place.” To give the eatery its own identity, he added steaks -- prime and choice cuts only -- to “all the favorites” like pancakes, waffles and omelets.
Bell said they saw “a pent-up demand for a breakfast diner setting. But the food quality had to be as perfect as it could be.”
The menu is “110 percent mine,” said Frederick, who has been concocting culinary creations for 23 years. He takes pride in making his place a “made-from-scratch” kitchen, he said. Frederick also enlisted chef Davilan Lyles, who trained at Le Cordon Bleu Academy in Atlanta.
At lunch, Rise and Shine serves steakburgers, hot pressed paninis and other daily specials.
Little touches give the restaurant its character: upside-down umbrellas spin from the ceiling and the waitresses jot down customers’ orders while wearing matching pairs of pajamas.
And, as customers quickly filled the tables on a recent Sunday morning, Bell pointed to the “overwhelming response” from the Southern Highlands community that had made the diner seem like such a success in its first month.
“I could look around and name 80 percent of the people here,” he said. “It makes it not like work.”
For Frederick -- who also owns a salon and spa in Henderson and calls his family of five an “entrepreneurial family” -- Rise and Shine offers a change of pace from his other work on the Strip.
“It’s different, but it’s really just much closer to home,” he said. “It’s in our DNA. This is a restaurant family.”
Rise and Shine is located at 10690 Southern Highlands Parkway, Suite 105. It’s open seven days a week, from 7 a.m. to 3 p.m.
For more information, call the restaurant at 702-202-4646.