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April 16, 2014

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40 Under 40 - 2010

Jennifer Ko Craft

Partner, Lewis and Roca LLP

Jennifer Ko Craft

Jennifer Ko Craft

Age: 34

Current job: Partner, Lewis and Roca LLP

Education: University of Arizona, MBA and Juris Doctorate

About Jennifer Craft: As one of the youngest partners at regional law firm Lewis and Roca – not to mention one of only three female partners in the Las Vegas office – Jennifer Craft as emerged as one of the valley’s up-and-coming entertainment law and intellectual property attorneys. Among her business accomplishments, Craft successfully represented a celebrity athlete in a multi-million dollar case against a publicly-traded footwear and apparel company. She also helped draft and negotiate a multi-million dollar endorsement deal with a fast-food chain for another well-known athlete. A breast cancer survivor who did not allow her diagnosis to thwart her professional ambitions, Craft began her career at Agassi Enterprises and Alliance Sports Management as associate general council, where she negotiated, drafted and supervised compliance for more than $40 million in licensing and endorsement agreements for NBA and Association of Tennis Professionals players and Indy Racing League drivers. “I was recruited out of law school to work as a law clerk at Aggasi Enterprises, and that’s how I got into entertainment law,” said Craft, who volunteers both her time and pro bono services to the Andre Agassi Charitable Foundation and other non-profits. She also donates to the Susan G. Komen Foundation and walks almost every year in the Race for the Cure.

The most important issue facing the valley: I think the biggest issue is education and the lack of funding for it. The education of our children is a place where I don’t think we should cut corners.

My mentor and why: Perry Rogers and Todd Wilson. Perry was president of Agassi Enterprises and Todd was general counsel at the time I worked there. Both were my mentors for the same reason – both are great at negotiating and making deals.

Favorite Web site: www.shermanstravel.com

Hobbies: I love to read anything and everything.

Fantasy job: An in-house attorney for the NFL or some large sports organization or league.

One-word description of self: Focused

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