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September 4, 2015

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Cosmopolitan chief reveals more details about new resort

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Courtesy of Thomas Hart Shelby

The Cosmopolitan’s rooms will be marketed as a resort hotel with added perks typical of condominiums.

Cosmopolitan marquee

The Cosmopolitan of Las Vegas debuts its signature marquee featuring full-bleed videos on Aug. 3, 2010. Launch slideshow »
Click to enlarge photo

Chief Executive Officer John Unwin fields questions from the media regarding the upcoming opening of The Cosmopolitan of Las Vegas Tuesday, August 17, 2010, at the Talent Center.

With only about 45 days until the Cosmopolitan of Las Vegas opens, Chief Executive John Unwin is still slowly revealing facets of the $3.9 billion resort.

The amenities guests will find at Cosmopolitan can’t be found anywhere else in Las Vegas, Unwin said during Wednesday’s U.S. Travel Association conference at Caesars Palace.

Unwin said four major components of the resort will separate it from others on the Strip: Cosmopolitan’s rooms, pool district, restaurant collection and membership program.

“We met with a branding firm I’ve worked with for years...They said, ‘You can’t be known for your rooms, because everyone has rooms in Las Vegas, and you can’t be know for your restaurants, because everyone has great restaurants,’” Unwin said. “After a whole scientific process, they came back and said, ‘You’re going to be known for your rooms and your restaurants.’”

About 2,220 rooms of Cosmopolitan’s 2,995 rooms will have 6-foot deep terraces that span the length of the room and can be accessed through sliding glass doors, Unwin said.

“You’ll be able to go out there and engage in Las Vegas in a way that is not available anywhere else. You can go sit and have your morning coffee or have a toast before the night begins or just look up and down the Strip,” Unwin said.

Unwin said the pool district will house three different pool experiences, which will all sit atop the low-rise part of the building, about 100-feet above the Strip.

At the east end of the property, guests will find the Boulevard Pool, which is built in an amphitheater design that looks down the Strip.

The Bamboo Pool will be at the west end of the property adjacent to the spa and will have a more serene feel, Unwin said.

Following suit with other casinos on the Strip, Cosmopolitan will house a dayclub-nightclub pool called Marquee at the center of the property.

As for Cosmopolitan’s culinary collection, all the restaurateurs are new to the Las Vegas market, Unwin said. The 12 restaurants will sit around a common area, rather than being spread out through the casino like most Strip properties.

“It really is like a neighborhood,” Unwin said of the restaurant area.

Cosmopolitan’s retailers, which the resort announced last week, also are new to the Las Vegas market.

Unwin revealed that Cosmopolitan’s rewards program will be called Identity and will extend past just casino points.

“It recognizes total wallet spend. This is not a gaming membership program. This recognizes your spend in the hotel, the spa, the restaurants — anywhere you spend on the property. The program will give people who don’t otherwise have access to a host access to a host, which changes your experience.”

Unwin said the property will be rolling out the Identity membership program in the next few weeks.

Cosmopolitan is planning a soft opening Dec. 15 with a grand opening celebration on New Year’s Eve weekend.

Earlier this month, the resort debuted its first TV advertisement on Sunday night with the slogan, “Just the right amount of wrong.”

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