Saturday, Nov. 10, 2012 | 2 a.m.
People have been coming to Las Vegas for years in search of gold, silver and green, but a splash of another color was on display last month in the city: pink.
That's the color associated with Breast Cancer Awareness Month, and during October, Las Vegas businesses and organizations staged an array of pink promotions to help raise awareness and funding for the battle against breast cancer. But how did the promotions perform?
Here’s a look at some of the initiatives.
Several casinos set up pink gaming tables, donating money wagered at those tables to the fight against breast cancer. For example, Station Casinos turned over the winnings it received Oct. 20-21 from selected blackjack and poker tables at 11 of its properties — such as this one at the Fiesta Henderson casino. Total donation: $35,489.
Caesars Entertainment’s third annual Battle of the Bras raised nearly $9,000. Celebrity models — including Sun columnist John Katsilometes — modeled bras designed by entertainers and local media. The bras were auctioned following the show.
From the iconic "Welcome to Fabulous Las Vegas" sign to the Miracle Mile shops at Planet Hollywood (pictured) and other locations throughout the Las Vegas Valley, there were numerous displays of pink. The Miracle Mile shops donated all change tossed into the fountain. The coins still are being counted, but last year, the fountain yielded just under $1,000 for the Southern Nevada Affiliate of Susan G. Komen for the Cure.
Drinks and food
Las Vegas establishments mixed pink into an array of drinks, such as the Bella Pink cocktail at Hyde Bellagio. The colorful drink featured raspberry vodka, pomegranate juice, Cointreau, vermouth and lemon juice. The mixture was frozen to a sorbet using liquid nitrogen. For every drink sold, Hyde Bellagio donated $3 to the American Cancer Society. Total donation: $303.