Las Vegas Sun

July 13, 2014

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Las Vegas Sol:

Spanish Oprah’ stumps for Obama in new ad

Obama, Romney targeting Hispanic voters on Spanish-language media

Cristina Saralegui Obama ad (Spanish)

Romney ad on Medicare (Spanish)

Cristina Saralegui, a Cuban American journalist with radio and television shows, is the star of a new campaign ad from President Barack Obama released on Friday.

Saralegui, who has been called the "Spanish Oprah" because of her reach into various media, speaks directly to the camera in Spanish in her pitch for the president.

“Let’s talk facts,” she begins. “When President Obama took office our economy was on the verge of disaster. Hundreds of thousands of Americans lost their jobs every month.”

Images of foreclosed homes and closed business are shown as Saralegui continues her script. Footage of Obama in an automobile factory and greeting supporters is then shown as Saralequi says, “Obama stopped the crisis and we are recovering.”

Next a photo of Republican presidential nominee Mitt Romney and his running mate, Rep. Paul Ryan, is shown.

“And now Romney and Ryan ask us to return to the policies that caused the crisis,” Saralegui says.

After the two parties staged their national conventions, a Latino Decisions poll showed Obama, who has consistently enjoyed a strong advantage among Hispanic voters, held a 66 percent to 29 percent lead over Romney for that demographic.

Romney has dispatched his son, Craig, and Hispanic GOP politicians to help spread his platform to Hispanic communities.

The Romney campaign has also hit the Spanish-language airwaves throughout the campaign, and earlier this week released an ad targeting Obama on Medicare.

"For years, we have paid into Medicare with our work. Now, when we need it, Obama has cut $716 billion from Medicare to pay for his ObamaCare. The money we have paid to guarantee our healthcare will be used for a new program that's not for us," the narrator says in Spanish.

The repeated claim that Obama’s health care plan “cuts” more than $700 billion from Medicare actually refers to provisions in the Affordable Care Act aimed at lowering costs by cutting reimbursements to insurance companies and hospitals. PolitiFact rated the claim “mostly false.”

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