Las Vegas Sun

April 23, 2024

UNLV athletics:

Mountain West partners with ROOT Sports for new regional TV deal

ROOT Sports Rocky Mountain will produce about 35 live league games this year. The channel is available locally on DirecTV but not Cox Communications

UNLV Helmet 2012

UNLV Photo Services

The Rebels have new football helmets for the 2012 season. Changes include a stripe down the middle, a different color scheme on the block “UNLV” lettering and a darker overall color.

UNLV fans may miss out on some televised games this season, depending on their cable provider.

The Mountain West on Wednesday announced that it has partnered with DirecTV Sports and its station, ROOT Sports, to be the regional TV home for the league in a new multi-year deal. ROOT Sports Rocky Mountain is currently unavailable locally on Cox Communications, meaning any UNLV games slated to appear on the network would not be available for those subscribers. Click here for a full list of carriers.

The deal calls for ROOT Sports to air approximately 10 football and 25 basketball games this season, all of them in high definition. While ROOT Sports did air some Mountain West games last season, no UNLV games aired on the network.

"This unique partnership will provide enhanced coverage and promotion for the entire MW membership," Mountain West Commissioner Craig Thompson said in a statement. "ROOT Sports Rocky Mountain is an important component in an innovative, multi-platform exposure plan for the future of the league."

Combined with the CBS and ESPN deals, about 54 football league games are slated to appear over the three networks, which includes both the namesake stations and smaller networks like ESPNU and CBS Sports Network. There are also a handful of games that will go on other networks, like UNLV’s Aug. 29 season opener at Minnesota on the Big Ten Network.

In addition to what specific games will air on ROOT Sports, the league is expected this offseason to announce the implementation of the Mountain West Digital Network. Discussed for some time, the new platform will be another way for athletics departments to potentially create revenue through advertising.

ROOT Sports Rocky Mountain, which is the home of the Colorado Rockies and Utah Jazz, reaches approximately 2.5 million homes in nine states.

Taylor Bern can be reached at 948-7844 or [email protected]. Follow Taylor on Twitter at twitter.com/taylorbern.

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