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December 19, 2014

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Crested Butte OKs Bud Light ‘Whatever’ promotion, for right price

Image

Nathan Bilow / AP

In this Feb. 24, 2009, file photo, a crowd gathers on Elk Avenue in Crested Butte, Colo., during a Mardi Gras parade celebration.

DENVER — Leaders in the historic Colorado mining town of Crested Butte have unanimously approved a plan to turn it into the fictional "Whatever" town for a Bud Light ad campaign.

Town councilors only gave their OK after Bud Light maker Anheuser-Busch InBev doubled its payment to $500,000.

The Denver Post reports fencing has already been installed for the Sept. 5-7 event that has divided the town.

The beer company has been working with town officials on the plan since the spring, but word only leaked out recently. In the meantime, the mysterious Bud Light event has been promoted online.

Bud Light marketing director David Daniels says the company picked the town for its beautiful location and its reputation for having fun.

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