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December 20, 2014

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Linq to collect customer feedback via mobile devices

Customer feedback is going high-tech at the Linq.

Osurv, a California-based technology company, and Caesars Entertainment today announced a partnership that will allow visitors to the Linq to participate in real-time mobile surveys while on the site

Signage and billboards throughout the Linq, the 300,000-square-foot retail, dining, entertainment and hospitality district that opened earlier this year on the Las Vegas Strip, will encourage visitors to use their smart phones to give feedback via a web-based survey of about 10 questions that should take less than a minute to complete.

The mobile survey, Osurv officials say, is the wave of the future.

“It’s fresh. It’s innovative. It’s what customers want when they’re giving feedback,” said Aaron Abram, Osurv’s chief operating officer.

“We are thrilled to debut next-generation survey technology at the Linq,” said Jon Gray, the district’s general manager. “With Osurv, we are setting a new standard in guest feedback on the Las Vegas Strip.”

Abram said the mobile survey-takers would offer Caesars something no other property on the Strip has: instant customer feedback in droves.

“The amount of insight they can get in a month is more than the entire Strip can get in a year,” he said.

The surveys are structured in a way that Linq officials will be able to “respond instantly” to areas of concern and enhance the experience for customers.

“In this new economically driven world, you just can’t build something nice and new and leave it at that,” said Abram. “You have to look at what’s in front of you and make it better” using constant feedback from your customers.

Caesars joins such firms as Casio and Starbucks in using Osurv’s survey technology, Abram said.

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