Wednesday, Sept. 30, 2015 | 4:15 p.m.
CARSON CITY — Nevada is launching a fresh tourism campaign focused on attracting Millennials to the state.
The Nevada Commission on Tourism voted Wednesday to approve the new fall/winter advertising blitz, including two new commercials that will run in Nevada and in neighboring states.
The spots feature travelers who make friends with a wide array of memorable Nevada characters, including bikers, famous chefs and cowboys. They close with the tagline, "Go home with more stories than souvenirs."
The commercials use a cover of the song "Don't Fence Me In" that was recorded by the Las Vegas-based band The Killers.
State tourism director Claudia Vecchio says Nevada has improved its return on investment and is now bringing in $33 in tourism revenue per $1 spent on advertising.
The campaign will begin running in mid-November.
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