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October 30, 2014

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Liu Jiayu goes airborne, revealing a snowboarding brand's logo, while competing for China in the women's halfpipe at the 2014 Winter Olympics in Rosa Khutor, Russia, on Wednesday, Feb. 12, 2014.

James Hill / The New York Times

Liu Jiayu goes airborne, revealing a snowboarding brand's logo, while competing for China in the women's halfpipe at the 2014 Winter Olympics in Rosa Khutor, Russia, on Wednesday, Feb. 12, 2014.