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Andrew England, EVP and CMO with MillerCoors, talks about the power of the smartphone in marketing during a CES speaking event in the LVH Theatre on Wednesday, Jan. 8, 2014.

L.E. Baskow

Andrew England, EVP and CMO with MillerCoors, talks about the power of the smartphone in marketing during a CES speaking event in the LVH Theatre on Wednesday, Jan. 8, 2014.