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July 29, 2014

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Party capital: Seven of 10 top-grossing U.S. nightclubs are in Las Vegas

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Karl Larson/PowersImagery.com

The second anniversary of Marquee in The Cosmopolitan of Las Vegas on Monday, Jan. 7, 2013.

Trade publication Nightclub & Bar revealed its 2013 Top 100 list of the nation's top earning nightlife venues, with the clubs and bars of the Las Vegas Strip dominating the rankings.

Las Vegas is home to seven of the Top 10 establishments, and while that's down from eight in 2012, the city continues to raise the list's revenue ceiling: Top earners XS at Steve Wynn's Encore and Marquee at The Cosmopolitan of Las Vegas tied for first place and broke records with annual earnings topping $80 million.

Twenty-one Las Vegas bars, clubs and lounges made the list, down one from last year, though its venues ranked higher overall with 16 placing in the Top 30. Rankings are based on estimates of each venue's total revenue in 2012.

Nightclub & Bar, which hosts its annual convention and trade show in Las Vegas next month, reported a total revenue from the Top 100 venues of $1.5 billion, up about 7 percent from a year ago. The bar and nightclub industry continued to enjoy overall growth with a 3.9 percent jump in revenue.

"This demonstrates not only the relevance of the concepts but also the strength of their operations and promotional programs," said David Henkes, vice president and on-premise practice leader at Technomic, the Chicago-based market research firm that helped develop the rankings. "They're connecting with consumers and engaging them with entertainment and service elements that are driving success."

So just how did Las Vegas' world famous nightclubs stack up? Take a look at the Top 10 earners below:

    • Ne-Yo joins DJ Avicii at XS at Encore on May 21, 2011.

      XS at Encore

      2012 total revenue: $80 million to $90 million

      Last year's rank: XS climbed into a tie for the top spot, up from second place in 2012 with revenue of $60 million to $70 million. The venue helped usher in the era of the mega-club when it opened on New Year's Eve 2008 and continues to draw crowds with resident DJ royalty like Avicii, Calvin Harris and Tiesto.

    • A list compiled by Technomic Inc. & Nightclub.com put 22 Las Vegas nightclubs and bars on the Top 100 highest grossing venues in the country.

      Marquee at The Cosmopolitan

      2012 total revenue: $80 million to $90 million

      Last year's rank: Marquee maintained its No. 1 status on the list during its second full year in operation, while also breaking the annual revenue record it set with more than $70 million in 2011. The 60,000 square-foot venue has lived up to its name since opening on New Year's Eve 2010 as a premier clubbing destination. With three rooms of genre-spanning music and hip decor, Marquee makes a point of defining itself from its peers with costumed dancers, ahead-of-the-curve DJs and a playful, anything-goes party atmosphere.

    • Kid Cudi performs at Tao Nightclub at The Venetian, Sept. 19, 2009.

      Tao Nightclub at The Venetian

      2012 total revenue: $60 million to $70 million

      Last year's rank: Nightlife behemoth Tao draws steady crowds with its restaurant and lounge, but it's the brand's sleek, high-ceiling nightclub that makes Tao a globally recognized name. The club remained steady with its earnings in 2012, maintaining the No. 3 spot in the same annual revenue bracket.

    • The interior of LIV nightclub in Miami Beach, Fla.

      LIV Miami Beach

      2012 total revenue: $45 million to $60 million

      Last year's rank: The chic Miami hotspot inside the famed Fontainebleau Resort jumped up a spot from last year, when its earnings of $35 million to $45 million put the nightclub in fifth place. LIV — the Roman numerals for “54,” referring to Fontainebleau's 1954 opening — has established itself as a paradigm for the Miami club scene since opening in 2008, rivaling Las Vegas venues with a 52-table, 18,000-square-foot club space.

    • A list compiled by Technomic Inc. & Nightclub.com put 22 Las Vegas nightclubs and bars on the Top 100 highest grossing venues in the country.

      Surrender at Wynn

      2012 total revenue: $45 million to $60 million

      Last year's rank: Surrender has shared in the Wynn-property wealth of resident A-list DJs, and that's done the decadent outdoor venue a lot of good in the past year: Surrender jumped three spots from its 2012 No. 8 ranking and is up an earning bracket from $35 million to $45 million.

    • Nicole "Snooki" Polizzi hosts a Halloween celebration at Pure in Caesars Palace on Oct. 29, 2011.

      Pure at Caesars Palace

      2012 total revenue: $35 million to $45 million

      Last year's rank: Opened in 2005, the sprawling, Top 40-friendly club is still going strong among a list of newer, trendier competitors. However, Pure was the only Top 10 Las Vegas club to slip from last year, down two spots from fourth place and an earning bracket of $45 million to $60 million.

    • Swizz Beats and Solange Knowles perform at the grand opening of Lavo in New York City.

      Lavo New York

      2012 total revenue: $25 million to $35 million

      Last year's rank: Sophomore Lavo New York, which launched in 2010, continued to outperform its Las Vegas counterpart in 2012, rising in the ranks three places from last year's debut at No. 10 with revenue of $25 million to $35 million.

    • The interior of Tryst at the Wynn.

      Tryst at Wynn

      2012 total revenue: $25 million to $35 million

      Last year's rank: With its 90-foot waterfall and plush red decor, the 12,000-square-foot club draws crowds with an ambiance that strives to be as lavish as its hotel's namesake. The first of the Wynn club enterprise, Tryst remained within the same earning bracket as 2011 but climbed an impressive five places into the Top 10, up from No. 13 last year.

    • The interior of Lavo in the Palazzo.

      Lavo at Palazzo

      2012 total revenue: $25 million to $35 million

      Last year's rank: Dining hotspot and Tao counterpart Lavo also broke into the Top 10 this year, jumping from 12th place with comparable earnings of $25 million to $35 million.

    • Dancers perform at Mango's Tropical Cafe in Miami Beach, Fla.

      Mango's Tropical Cafe in Miami Beach

      2012 total revenue: $25 million to $35 million

      Last year's rank: The colorful South Beach mainstay is getting ready to open a second location in Orlando, and with good reason: Mango's 2012 earnings helped it crack the Top 10, boosting the nightclub up four slots from last year's No. 14 with $25 million to $35 million.

    • Beyond the Top 10: Other Las Vegas venues that made the list

      12. Hyde Bellagio: $25 million to $35 million

      13. Haze at Aria: $25 million to $35 million

      14. 1 OAK at The Mirage: $15 million to $25 million

      16. LAX Nightclub at Luxor: $15 million to $25 million

      20. Vanity at Hard Rock Hotel: $15 million to $25 million

      21. Ghostbar at Palms: $15 million to $25 million

      24. Chandelier Bar at The Cosmpolitan: $15 million to $25 million

      25. The Bank at Bellagio: $15 million to $25 million

      30. Drai’s Afterhours: $10 million to $15 million

      33. Moon at Palms: $10 million to $15 million

      49. Chateau at Paris: $10 million to $15 million

      72. Stoney’s Rockin Country: $5 million to $10 million

      74. Gallery at Planet Hollywood: $5 million to $10 million

      78. Lagasse’s Stadium at Palazzo: $5 million to $10 million

    Follow Andrea Domanick on Twitter at @AndreaDomanick and fan her on Facebook at Facebook.com/AndreaDomanick.

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    1. Many club owners in this country would disagree with you. Another Las Vegas propaganda piece.

    2. What, exactly, would "other club owners" disagree with? That their businesses actually had higher gross sales than they reported to the IRS? This has nothing to do with "propaganda" and everything to do with gross sales.

    3. Well, I can see this happening in Vegas. What is the average price of a cocktail in these joints? $10? $15? $20? $400 for a bottle of $35 bottle of Vodka? $45 for a double shot of Patron? (And that was in 2007). The last summer I was there, I, like a dope, paid $7 for a Miller Lite in a locals' casino. But it was a special occasion - my last time at my favorite casino!!

      So don't brag too much, Reza. Those clubs are grossly over priced compared to places in Chicago or New York. And the dummy tourists will pay the money because it's Vegas and the club owners are laughing all the way to the bank.

    4. Some of it could be propaganda since the gross sales figures are self-reported to the publication but I would guess that it all evens out since all the clubs do it. Some are public companies (or part of one) so could be public information. There's also the eyeball test and another good measurement is the level of DJs the clubs are employing, many of whom are known to be making some tidy sums these days.

      My question is, how long can it last? The clubs used to pay inflated sums for fleeting celebs (remember how much Paris Hilton used to make for an appearance?) and now they are paying outlandish amounts for so-called elite DJ's who often play similar music--some of the mixes pre-recorded? gasp!--and wave their hands in the air (like they just don't care). I don't think this market will last.

      Of course, Vegas clubs have been very good and jumping on the next wave so it will be interesting to see what that is...

    5. Who bragged about anything? I was merely stating a fact. I don't know when the last time you went to a nightclub in New York or Miami, but the prices are similar. Those "dummy tourists" are enjoying something they cannot enjoy in most other places around the world; that you do not understand the model, or why others enjoy it, is a poor reason to criticize it.