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April 24, 2014

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Cirque video-effects company to produce wraparound video wall content for Britney Spears’ show

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Steve Marcus

Britney Spears introduces Miley Cyrus during the 2013 iHeartRadio Music Festival at MGM Grand Garden Arena on Saturday, Sept. 21, 2013.

Britney Spears Work, Bitch

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Britney Spears' new theater under construction at Planet Hollywood in September 2013.

Britney Spears on ‘Good Morning America’

Sam Champion of ABC’s “Good Morning America” interviews Britney Spears at Jean Dry Lake Bed in Jean, Nev., early Tuesday, Sept. 17, 2013.

Launch slideshow »

Britney Spears' Femme Fatale Tour at MGM Grand Garden Arena

Britney Spears' Femme Fatale Tour stop at MGM Grand Garden Arena on June 25, 2011. Launch slideshow »

While pop princess Britney Spears continues with her preparations for her new resident show “Piece of Me” at PH Live in Planet Hollywood, fans are eagerly awaiting tonight’s world-premiere video of her new single, “Work, Bitch.”

Here’s the audio version, with the video set to be seen for the first time tonight at 9:34 p.m. ET simultaneously on VEVO and the CW.

“Clear the way,” tweeted Britney. “Call the Guvunah!” Her video will be seen on the second night of the CW’s taped coverage of the 2013 iHeartRadio Music Festival, held here at MGM Grand Garden Arena two weekends ago.

Britney’s video director, Ben Mor, said: “It’s her sexiest video ever. … It’s definitely a more adult Britney. We set the bar high, and the video certainly doesn’t have any soft visuals. Fans will not be left disappointed.”

It’s the lead single from her eighth studio album out Dec. 3 ahead of moving to Las Vegas: “You want a hot body? You want a Bugatti? You want a Maserati? You better work, bitch! You want to live fancy? Live in a big mansion? Party in France? You better work, bitch!” Will.I.Am and his protege Anthony Preston produced it.

It will feature Britney right in the center lineup of sexy dancers in the desert with many hot wardrobe outfits and costumes. Here’s a sneak preview until tonight’s full-length version.

It’s a clear indication of what to expect from her Strip spectacular premiering Dec. 27. “This is a new era for her life,” Ben said. “There are a lot of surprises, and people are going to flip over it. It’s one of the more ambitious Britney videos. She’s back and fighting fit.”

Britney’s manager, Larry Rudolph, added: “It’s a new chapter in the saga. It says she’s back, being really fierce and taking back her throne. She’s going to show them all how it’s done! “

Today, fellow Strip star Celine Dion had some words of welcome for Britney ahead of her arrival in Las Vegas. She told “ET Canada”: “What I wish for her, especially as a mother, is for her to find wonderful people who can help her find a balance between the artist that she is and the mother, and to try and find an emotional balance to cope with those two and be the best of both worlds. I think she can really do it! She’s already a pro and needs no advice from me. She’s been there, she’s been onstage, she’s shook it all out. She’s very talented and knows exactly what to do.”

Britney’s busy week continues Friday when her collaboration with Miley Cyrus on the latter’s new album “Bangerz” is set for release. Their duet track is "SMS.” Meantime, she’s up to her pretty eyelashes rehearsing, working out, planning and plotting the new show.

Larry has revealed that there will be 14 dancers in the 100-minute show, and Britney makes the final selection this week. There will be a four-piece band onstage with her for the 21 hits and new music she’s chosen to perform.

He said: “She will be singing live. She’s worked with a vocal coach every day to strengthen her voice and a trainer to keep her in the best shape possible. She is at the point where she can go out every night to do the full show. There won’t be any lip-syncing across the board, but there might be some numbers when she’s full-out dancing with the vocal tracks underneath her. No artist in the world can do both at the same time, but for Britney, this will be pretty close to 100 percent.

“Visually, the show will be extraordinary, especially in such a small environment where you’re not used to seeing her. She’ll be close enough to see everybody’s face in the entire theater.”

Her team has answered all the untrue rumors about her singing and dancing. Show director Baz Halpin, who worked on Cher’s three-year Caesars Palace residency, said: “I’ve never seen an artist so pumped and excited. She’s been religiously working on her vocals and the choreography for months. It will be an unleashed fury of rehearsal energy when we really get started in Las Vegas.

“She will be able to handle the elevated anchor-shaped stage — twice the size of any you would see in any arena — with its surrounding dance floor. The technology is groundbreaking and hasn’t be done before.”

Caesars Entertainment gave us a sneak peek at her new 4,600-seat nightclub theater with its dance floor and 270-degree wraparound giant video walls. Execs confirmed our reports that the space is being revamped into a planetarium-like setting with a nightclub environment with state-of-the-art technology for the indoor projection theater walls.

“It will have the feel of a contemporary Las Vegas nightclub. Audiences will get the nightclub vibe even before they enter the theater-seating areas,” Baz said.

The show is divided into eight sections spanning Britney’s life. Baz told Billboard Magazine this week: “It’s like a visual variety show touching on all the things that excite her. It’s pieces of her imagination, pieces of her dreams and pieces of her life.”

You get an idea of the extraordinary scope of Britney’s ambitious show when you look at the amazing work of Geodezik, a French-Canadian multimedia and visual-effects company headquartered in Montreal since 2006 near Cirque du Soleil headquarters.

Britney partnered with them in the past few days. They designed the production and integration for Taylor Swift’s Red Tour, Pink’s Truth About Love Tour and Justin Timberlake’s incredible appearance at February’s 55th Grammy Awards.

Katy Perry, Usher, Alicia Keys, Tina Turner, Kanye West and Jay-Z are all clients of Geodezik, so expect the video walls at Planet Hollywood to explode with the best-ever ruthless-assault content. The company’s work is a major part of Cirque du Soleil’s Michael Jackson — The Immortal World Tour, which played here at Mandalay Bay.

We’ll continue our regular Britney updates, so check back often to Vegas DeLuxe. She’s set to move here now in just six weeks — Nov. 15 — when the stage is ready for rehearsals. Vegas DeLuxe will chronicle the journey every step of the way, right up until the Dec. 27 premiere and New Year Eve spectacular.

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.

Follow Vegas DeLuxe on Twitter at Twitter.com/vegasdeluxe.

Follow Sun A&E Senior Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.

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