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November 23, 2014

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Spa Espa, in 60 countries, opens at Vdara; CEO speaks of ‘a sensual experience’

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The spa Espa at Vdara.

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The spa Espa at Vdara.

A global leader in spa treatments and products has just moved onto the Strip at Vdara in MGM’s CityCenter with an intimate and holistic approach.

Espa CEO Sue Harmsworth told me: “With failing medical systems, an aging population and a greater awareness of wanting to live longer but only if we are healthy, the population is no longer seeing spas as just a luxury, but more of a lifestyle choice for prevention and maintenance.

“With the growing data to prove the benefits of massage and other treatments, consumers are choosing to do something that is good for them and they enjoy. We are seeing an increase in men in our spas, for stress and relaxation, but also sports injury and maintenance and to keep looking and feeling good. On average in Espa spas globally, men are about 40 percent of those taking treatments.

“We also are seeing a lot of groups of friends who are choosing to socialize together in spas rather than go out and drink and eat too much. With many of us being time poor, we don’t have enough time to celebrate with friends, and spas are an ideal environment to do this while relaxing and feeling better at the same time.

“The E in Espa is for education, and having spas in 60 countries gives us a great advantage in in-depth knowledge of treatments and the technical side of training. Our products are formulated in our very green factory in Somerset, England, which is ecocert and organic food accredited.

“Consumers are increasingly concerned about putting chemicals on their skin. Our oils are 100 percent natural, and our serums, creams and moisturizers are about 98 percent, which is incredibly difficult to achieve.

“Espa is a truly global spa leader. I have been in the industry for over 40 years before the word spa existed. Everything we do must have integrity and a reason, not a marketing gimmick, and the products and treatments must really work. We train over 3,000 therapists a year in our post-graduate courses in 60 countries, and this is a constant learning and evolution.

“When we design a spa from scratch, every detail of how the consumer will feel is taken into account, and the journeys, adjacencies and flow of the spa are imperative. It is a sensual experience, and each person must take their own benefits away, whether it is physical, mental or both.”

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.

Follow Vegas DeLuxe on Twitter at Twitter.com/vegasdeluxe.

Follow Sun A&E Senior Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.

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