Monday, Jan. 20, 2014 | 10:29 p.m.
The Hard Rock might be known for celebrating international music royalty, but the venue chain is giving Las Vegas musicians a chance to shine with a new battle of the bands contest.
The Hard Rock Rising global competition will send one winning group on an all-expenses paid trip to Rome to perform at the inaugural Hard Rock Live Rome music festival this summer. Selected runners-up will receive $10,000 of new music equipment.
Bands interested in competing can register through the Hard Rock Cafe Las Vegas Facebook page through Monday, Jan. 27. A fan voting period on the same Facebook page for the live-performance phase of the competition will follow.
The grand-prize winner will be selected from a panel of professionals including musician, songwriter and producer Steven Van Zandt, songwriter Bonnie McKee, manager Laura Taylor, Scott Hutchison of the band Frightened Rabbit, Stone of the Taiwanese band Mayday and Hard Rock executives.
“Hard Rock is committed to discovering new musical talent and supporting the emerging artists of tomorrow through the Hard Rock Rising program,” said John Galloway, vice president and chief marketing officer for Hard Rock International. “Over the past two years, more than 24,000 artists entered to compete in Hard Rock Rising, where more than 1 million songs from these up-and-coming artists were downloaded by fans.
“We’re honored to welcome these artists to Hard Rock’s global stage and look forward to discovering more talent in 2014.”