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October 30, 2014

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Britney Spears returns to Planet Hollywood to boffo box office and with gold ring still on display

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Tom Donoghue/DonoghuePhotography.com

Britney Spears arrives at Planet Hollywood on Tuesday, Dec. 3, 2013.

Britney Spears Arrives in Las Vegas

Britney Spears celebrates her official arrival at Planet Hollywood on Tuesday, Dec. 3, 2013. Launch slideshow »

Pop princess Britney Spears returns to Las Vegas today to resume the second run of “Britney: Piece of Me,” her residency show at Planet Hollywood, on Wednesday night and celebrate its box office success. “Piece of Me” has become our Strip’s new bestseller.

Online ticket retailer StubHub reported that “Piece of Me” has become the biggest-selling residency of the New Year. The agency’s statistics show Britney’s show has become the third highest-selling Las Vegas residency, behind only those of Celine Dion and Sir Elton John.

From the end of 2013 to the beginning of 2014, StubHub says Britney outsold the Colosseum at Caesars Palace headliners Celine, Elton, Shania Twain and Rod Stewart in its rankings. The company added that 14 percent of their ticket inventory was sold just for her Feb. 14 show.

Britney, who arrives here with the mystery of her gold wedding band still not revealed since our weekend report, wore it a second time Monday to drive paparazzi into another frenzy.

With or without the ring, with or without boyfriend David Lucado at her side, she will perform in the Axis at Planet Hollywood through Feb. 22, and including this Super Bowl weekend and Valentine’s Day. She returns April 25-May 17 and again Aug. 16-Sept. 6.

Caesars Entertainment VP of Entertainment Kurt Melien explained her wide demographic appeal: “She appeals to 20-somethings, 30- and 40-somethings. There are fans who loved her in the ’90s and 2000s, and she certainly has a large fan base of folks who follow her contemporary music. Pop is underserved in terms of Las Vegas residencies, and Britney fills that gap in a big way.”

The 32-year-old mom of two sons, Sean, 8, and Jayden 7, with ex-husband Kevin Federline, is the cover girl on the new issue of our sister Vegas Magazine out this week. She talked about adjusting to life here and balancing the show and her career with the children.

Britney discussed her age, being a mother and a performer and the perks of her new life in Las Vegas: “I’m older, obviously, and I think I’m probably a little bit wiser, but I’m way less fearless.

“When I’m being a mom, I’m mom all the way. I’m worried all the time and always thinking about what we should be doing and should not be doing. But when I am onstage, it’s like my therapy time. I get to be this person that I’m really not. It’s a way to get out of my own head and have some fun.

“The show is a grueling schedule. ... I think I’ll be able to live a normal life with my kids. I will have some nights where I’ll come back to L.A after the show, and some when I’ll stay over in Las Vegas. They have the best spas in Las Vegas — oxygen facials at every one!”

Britney, who is adding one song to the new run of “Piece of Me” from her new album “Britney Jean,” summed up: “At the heart of it all, I want there to be enough dance. I want there to be enough singing. And I want it to be magical.”

With the box office numbers on fire, Britney has certainly waved her magic wand.

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.

Follow Vegas DeLuxe on Twitter at Twitter.com/vegasdeluxe.

Follow Sun A&E Senior Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.

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