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October 31, 2014

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SLS Las Vegas President Rob Oseland: ‘This is a place designed with locals in mind’

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Steve Marcus

SLS Las Vegas President Rob Oseland will have some unique operational advantages to work with at the new casino resort, slated to open in 2014.

SLS Las Vegas

An artist’s rendering of SLS Las Vegas. Launch slideshow »

Work Continues on SLS Resort

Workers demolish the old porte cochere at the SLS Las Vegas resort, formerly the Sahara, Wednesday, March 13, 2013. The renovated resort is expected to open in the fall of 2014. Launch slideshow »

SLS Preview

A preview of the SLS Las Vegas resort that will be replacing the iconic Sahara, Tuesday May 1, 2012. Launch slideshow »
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Rob Oseland, president and COO of SLS Las Vegas, talks to media Tuesday, May 1, 2012, about their newest property set to open in 2014.

Click to enlarge photo

Rob Oseland, president and COO of SLS Las Vegas, talks to media Tuesday, May 1, 2012, about their newest property set to open in 2014.

As Robin Leach continues his annual summer vacation under the Tuscan sun in Italy — with a stop in fashionable Milan — many of our Strip personalities have again stepped forward in his absence to pen their own words of wisdom. We continue today with Rob Oseland and Matt Erickson, head honchos at the new SLS Las Vegas set to open Aug. 23. Here is President and COO Rob Oseland.

There’s nothing quite like opening a new resort destination in Las Vegas. We’ve been at work on SLS Las Vegas for years, and as we inch closer and closer to finally unveiling the vision behind this large project, I get one question more than any other: “What does SLS stand for?”

The answer is uniquely layered and at the same time absolutely simple.

You’ve likely seen it called out as “Style, Luxury, Service” and I won’t deny that’s what we’re aiming for with SLS. But SLS isn’t really an acronym at all.

It’s our name and one that, as founder Sam Nazarian puts it, “will become synonymous with timeless elegance, intelligence, humanity, discovery and a completely novel guest experience.”

SLS stands for a lot of things. For me, some of the most salient are memories, beginnings, innovation, playfulness and approachability.

Memories: SLS was born on the site of the old Sahara, which was the hotspot on the Strip for decades. The biggest celebrities of the day were often found just hanging out in the casino and lounges — The Rat Pack, Judy Garland, The Beatles, you name it.

Throughout construction, we came across incredible artifacts that told the story of what once was — everything from table games to an old zoot suit and shoes I found inside one of the rooms last summer.

It’s humbling to reflect on the history of the space and what it meant to so many people. As we prepare to open the doors to SLS Las Vegas, we have the privilege of creating new memories.

Whether you’re looking back at that first date you had over a sushi dinner at Katsuya, or thinking of that magical moment at The Sayers Club when your favorite artist jumped onstage and performed on a whim, we want to be part of making lasting memories that you’ll treasure for a lifetime.

Beginnings: Over the past several years, we’ve seen difficult times in Las Vegas. With the downturn in the economy, we’ve struggled together as we’ve witnessed businesses shutter, leaving many of our friends and family members without work.

One of my greatest joys as president of SLS Las Vegas has been seeing thousands of my neighbors come back to work bringing the property to life.

It’s just one step, but with several other developments in the works over the next few years, I know that we are at the beginning of a new wave of growth and a brighter tomorrow in the city.

Innovation: Sam is a true visionary, and he’s enlisted a dream team of partners collaborating to create a property like no other in Las Vegas.

We’ve been working with masterminds like James Beard-winning chef Jose Andres, creative director Philippe Starck consulting through Gensler, rock star Lenny Kravitz with Kravitz Design Inc. and dynamic executives who are bringing new vision to gaming, nightlife and dining in Las Vegas.

There’s an incredible amount of talent all working together under one roof to create a vibrant synergy that can only be found when you have a team like ours. No two nights at our nightclubs will be the same, our menus will continuously evolve, and our service will be second to none.

We’re fiercely passionate about staying ahead of the curve and being the best in our industry, so every experience you have at SLS Las Vegas will be one-of-a-kind.

Playfulness: From the monkeys in our crest to the vibrant pops of neon you’ll discover in the corridors, we embrace mischief and capture the unexpected. Silly Little Surprises fill the property, so we encourage you to take a closer look at the details, let loose and give yourself permission to play.

Approachability: At SLS Las Vegas, there really is something for everyone, and each one of our guests is important. I think that you’ll be surprised; we’re not designed to break your bank or be a special-occasion-only spot.

We want you to be a regular and make yourself at home, whether you’re grabbing a beer and a quick bite at Umami Burger or celebrating a birthday poolside at Foxtail.

We want our guests to feel at home and have a good time. We also have the convenience of being located just off the I-15 on Sahara, between the Strip and downtown, making SLS easily accessible from all over the Las Vegas Valley. This is a place designed with locals in mind.

More than just a name, SLS is an experience. After many months of preparation, we’re thrilled to invite all of you in to see what we’ve been up to. And after experiencing the property firsthand, you won’t be able to deny that there truly is Something Lovely Starting on the north end.

See you on Aug. 23!

Be sure to read our other SLS Las Vegas guest column today from Senior Vice President of Restaurant Operations Matt Erickson, and then Wednesday we meet up with BMX stunt racer and reality-TV star Ricardo Laguna and chef owner Alfredo Sandoval at his new restaurant Mercadito at Red Rock Resort.

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.

Follow Vegas DeLuxe on Twitter at Twitter.com/vegasdeluxe.

Follow Sun A&E Senior Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.

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