SLS Las Vegas
Thursday, March 27, 2014 | 3:55 p.m.
Executives at the luxury boutique hotel SLS Las Vegas on the site of the former Sahara are expected to announce details shortly of the property’s new nightlife venue opening Labor Day Weekend.
I’ve learned that it will be a 20,000-square-foot venue sprawled over two levels and features a rooftop pool. It will be known as Life, and we’ll get a further look at what’s planned on the hospitality company SBE’s website blog.
Sam Nazarian’s SBE, launched in 2002 as a private company headquartered in Beverly Hills, already operates here in Las Vegas Hyde at the Bellagio and the newly opened Double Barrel Roadhouse at the Monte Carlo.
SBE founder Sam was named 2013 Hotelier of the Year for a second consecutive year in the Hotel Chatter Awards. Sam plans to have his flagship-restaurant brands including the Bazaar by Jose Andres and Katsuya by Starck at his $450 million SLS Vegas.
Designer Philippe Starck from Paris will ensure that nothing from the past Sahara will be recognizable. SLS Hotels are currently open in Beverly Hills, South Beach, Houston and New York, with more planned in Seattle, Miami, Philadelphia and China for 2015 after the Las Vegas location is opened.
His flagship SLS Los Angeles celebrated its fifth birthday last year.
SLS Las Vegas will offer guests 1,600 luxury guest rooms and suites, 12 restaurants, 30,000 square feet of flexible meeting space, a shopping promenade of seven stores by California retailer Fred Segal and a beer garden right on the Strip.
UNLV graduate and former Wynn and Encore CEO Rob Oseland, SLS Las Vegas’ president, has begun a multi-phase hiring campaign to fill nearly 3,000 positions, the first 300 of which will be management positions. The second phase for 2,500 employees will get underway in April.
Rob said: “Construction is progressing really well. We stripped the Sahara back to its bones and are rebuilding it. The lights are going back on to light up the north end of the Strip soon. The changes can now be seen weekly.”
An SLS Hotels spokesman said: “We’ve spent a decade doing things differently in nightlife. By creating brands that challenge convention, we’ve worked to develop a community that’s redefining the culture of nightlife. What began with Shelter continued with Hyde, S Bar, Greystone Manor, the Sayers Club and many others over the years.
“From the Chrome Room and the birth of TMZ to the Drake/French Montana bottle battles and the secret Prince shows, history is made in those rooms. While history is indelible, the future is for dreamers.
“And today we’re dreaming of Life, the latest chapter to our nightlife collection at SLS Las Vegas. For far too long, the party has been about just the entertainment, and Life defies that notion, knowing that the real essence of the party is its people.”
“At SBE, we prides ourselves on raising the bar each time we unveil a new brand, and Life is no exception,” said Mio Danilovic, vice president of nightlife operations for SBE. “We believe that Life will impart a day and nightlife experience unlike any other, and we’re so excited about sharing this concept with locals and guests.”
Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.
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