Pure Management Group
Tuesday, May 20, 2014 | 4:01 p.m.
It’s the end of an era. When Pure nightclub shuts its doors after one last industry party at Caesars Palace tonight and the final night next Monday (on Memorial Day, no less), a nine-year legend marks another major change in Las Vegas party life.
Hundreds of VIPs and celebrities and thousands of revelers have celebrated wild experiences there since 2004 as it paved the way for the mega-club invasion. I was there for New Year’s Eve champagne shindigs with Britney Spears, Ne-Yo, Nicki Minaj and Rihanna.
I remember the birthday bashes for everybody from Jennifer Lopez to Eva Longoria, from Puff Daddy (or was he then Diddy) to Fergie of The Black Eyed Peas to “Twilight’s” Ashley Greene and singer Joe Jonas and rival blondes Paris Hilton and Jessica Simpson.
I had fun with the Pussycat Dolls, especially when creator Robin Antin brought Kim Kardashian and other femme fatales from Hollywood to show off their assets. Who can believe new mom Kim, in her saucy sailor’s outfit, thigh-high boots and fishnets, is getting married in ancient Florence, Italy, this weekend to Kanye West? She even had mom and sisters in tow for her blowout burlesque.
Pharrell was happy there before he was “Happy” on his hit record, and Blink-182’s Travis Barker banged the drums when ex-wife Miss USA beauty Shanna Moakler was there or away.
I had a field day filling my notebook with Justin Timberlake sightings with or without Cameron Diaz, with or without Olivia Munn and with or without Jessica Biel, and not once did Chris Brown lose his temper there.
Pure was the mecca of the pop-culture stars and will be again when it reopens after a huge remodel and expansion next year. Expect it to take over the neighboring Caesars Palace poker room and install a pool dayclub on the present second-floor patio, among other improvements and additions.
Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.
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Transport yourself to the opulent and excessive Roman Empire at Caesars Palace. But the ever-changing Caesars Palace is far from ancient. The hotel and casino is constantly raising the bar for what visitors can expect in a Vegas resort experience.
Caesars Palace features 3,348 rooms and suites in five towers, including the new luxury boutique Nobu Hotel and Restaurant, which opened Feb. 4, 2013, in the totally remodeled Centurian Tower. Caesars features 129,000 square feet of gaming space, including the Strip’s largest poker room and a 250-seat sports book. Other amenities include about two dozen restaurants, a four-level shopping mall, four pools, a spa, Pure and Poetry nightclubs and Pussycat Dolls.
Dining options include restaurants from world-renown chefs Guy Savoy, Wolfgang Puck, Bobby Flay, Gordon Ramsay and, on Feb. 4, 2013, Nobu Matsuhisa.
You never know what characters you’ll run into at Caesars with regular performers like Jerry Seinfeld, Bette Midler, Elton John and maybe even the emperor himself.