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October 25, 2014

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Pure at Caesars Palace closes after 9 years for makeover, reopening in 2015

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Pure Management Group

Kim Kardashian has a nice seat during her appearance with The Pussycat Dolls at Pure in Caesars Palace on Friday, Aug. 15, 2008.

2013 MAGIC: Pharrell Williams at Pure

Pharrell Williams performs at Pure in Caesars Palace on Wednesday, Aug. 21, 2013. Launch slideshow »

2013 NYE: Ne-Yo at Pure

Ne-Yo hosts and performs at Pure on Tuesday, Dec. 31, 2013, in Caesars Palace. Launch slideshow »

2014 AVN/AEE: Jesse Jane Hosts at Pure

Jesse Jane hosts the 2014 AVN Awards after-party Saturday, Jan. 18, 2014, at Pure in Caesars Palace. Launch slideshow »

It’s the end of an era. When Pure nightclub shuts its doors after one last industry party at Caesars Palace tonight and the final night next Monday (on Memorial Day, no less), a nine-year legend marks another major change in Las Vegas party life.

Hundreds of VIPs and celebrities and thousands of revelers have celebrated wild experiences there since 2004 as it paved the way for the mega-club invasion. I was there for New Year’s Eve champagne shindigs with Britney Spears, Ne-Yo, Nicki Minaj and Rihanna.

I remember the birthday bashes for everybody from Jennifer Lopez to Eva Longoria, from Puff Daddy (or was he then Diddy) to Fergie of The Black Eyed Peas to “Twilight’s” Ashley Greene and singer Joe Jonas and rival blondes Paris Hilton and Jessica Simpson.

I had fun with the Pussycat Dolls, especially when creator Robin Antin brought Kim Kardashian and other femme fatales from Hollywood to show off their assets. Who can believe new mom Kim, in her saucy sailor’s outfit, thigh-high boots and fishnets, is getting married in ancient Florence, Italy, this weekend to Kanye West? She even had mom and sisters in tow for her blowout burlesque.

Pharrell was happy there before he was “Happy” on his hit record, and Blink-182’s Travis Barker banged the drums when ex-wife Miss USA beauty Shanna Moakler was there or away.

I had a field day filling my notebook with Justin Timberlake sightings with or without Cameron Diaz, with or without Olivia Munn and with or without Jessica Biel, and not once did Chris Brown lose his temper there.

Pure was the mecca of the pop-culture stars and will be again when it reopens after a huge remodel and expansion next year. Expect it to take over the neighboring Caesars Palace poker room and install a pool dayclub on the present second-floor patio, among other improvements and additions.

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.

Follow Vegas DeLuxe on Twitter at Twitter.com/vegasdeluxe.

Follow Sun A&E Senior Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.

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