YouTube offers businesses way to get started with video advertising

A YouTube page introduces the Director onsite service.

Small businesses looking to advertise online with original content now have a way to affordably produce a professional quality commercial for a target audience.

YouTube today launched YouTube Director onsite in Las Vegas and other cities nationally, which involves a professional filmmaker shooting and editing a 30-second video ad at no cost. The participating business must commit to spending $350 or more in advertising with YouTube to get the free commercial-creating service.

The process includes the equipment, script-writing, and filming and editing of the video. Once complete, YouTube works with the business to devise a business plan that targets an audience looking for videos related to what service the business offers.

The Google subsidiary claims that the average cost to produce such a video is $1,000 to $5,000. A company using the service is only charged when the ads are engaged.

About 33 percent of small businesses lack the means to create a video ad, thus deterring them from advertising digitally, a Lucid Research report said.

“The goal of YouTube Director onsite is to take away this obstacle and make the production of video ad creatives simple for small businesses,” YouTube said in a statement.

YouTube initially launched the service in five large metropolitan cities.

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