Rocker and Lollapalooza founder Perry Farrell is set to bring an unconventional dream to reality with a new Las Vegas entertainment venue.
Kind Heaven, a four-story, $100 million venue at the Linq Promenade, will feature virtual and augmented reality experiences. It is expected to open in August 2019.
Farrell’s vision is coming to life through a partnership with Immersive Artistry, Hollywood executive Cary Granat, visual effects Academy Award winner Ed Jones and Caesars Entertainment.
“I have had this secret for about five years,” said Farrell, best known as frontman for alternative rock group Jane’s Addiction. “I couldn’t contain myself. I’m happy that it’s finally out.”
The space will incorporate cutting-edge technology with Hollywood storytelling, taking visitors on a journey of the best of Southeast Asian culture, music and food. There will be seven spaces featuring music, food, drinks and other cultural experiences.
Kind Heaven will feature musicians live and via technology, said Cary Granat, chief executive officer of Immersive Artistry.
“We’re using a certain type of projection and holographs to represent major, A-level artist who you will feel are there, playing with these Southeast Asian artists,” Granat said. “Sometimes those major, A-Level artists will actually be there. We will never announce when that is. It will always be a surprise.”
The attraction will also feature robotic animals, such as monkeys, chickens and a 20-foot-long snake.
Along with typical cocktails, Kind Heaven, which will be restricted to those 21 and older at night, will offer custom drinks.
“You’re also going to be able to walk up to a dispensary bar and order a feeling, rather than a drink,” Granat said. “I need energy, I need more stamina to get through the night...That’s where one of our Chinese doctors is going to be mixing herbs and liquors in a new form of drink.”
Farrell said the venue is aimed at millennials. “There’s a huge Asian population in Las Vegas, and you have a huge tourist population that comes here looking for these exotic destinations,” he said.
The venue will employ 200 workers while under construction and 600 employees when completed.