Las Vegas Sun

March 29, 2024

Labor group to launch ad backing unions

WASHINGTON -- Let the post-election campaign season begin.

The labor advocacy group American Rights at Work is expected to announce Friday the launch of a national TV ad campaign to support the Employee Free Choice Act, a bill that would make it easier to organize unions and top labor priority.

The ad shows a somewhat confused worker called into a boardroom to be told he’s getting health benefits, a pension and “a nice big raise” -- only to realize he’s dreaming.

The announcer says tell Congress to pass the Employee Free Choice Act and “make better wages and benefits a reality.” The ad is expected to run for three weeks on cable news stations.

Think of it as the start of the post-election campaign season as the new Congress and administration prepare to take office.

Not to be outdone, an organization fighting the bill, the Coalition for a Democratic Workplace, released a survey this evening that says union households don’t support the underlying concept of the legislation, which is to allow unions to form by signing a card rather than secret ballot.

Both labor and business have said the Employee Free Choice Act is a top priority as they approach the new Congress and White House -- unions want to pass the bill and the U.S. Chamber of Commerce and other business interests want it stopped.

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