Las Vegas Sun

October 17, 2018

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How Las Vegas decides which World Cup gear you can buy


Steve Marcus

Soccer fans toast as they watch the United States play Ghana in the World Cup during a viewing party at the Crown & Anchor British Pub Monday, June 16, 2014.

At sporting-goods retailer Modell’s website, most World Cup merchandise is sold at full price. One notable exception: U.S. soccer star Landon Donovan’s T-shirts.

For retailers like Modell’s, which relies on major events like the World Cup to amp up sales, deciding which gear to stock is also a big game. Picking the right teams’ or players’ merchandise can be like hitting a jackpot: You avoid having to discount a bunch of duds and you have ample supplies of the hottest-selling items.

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