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Press Release

MassMedia Corporate Communications Adds Two Members to Social Media Team

Published on Tue, Mar 5, 2013 (2:26 p.m.)

HENDERSON, Nev. (March 5, 2013) – Paula Yakubik, managing partner of MassMedia Corporate Communications, a full-service public relations, advertising and marketing firm, recently announced the addition of Carlton Sanders as a social media specialist and Hannahmae Dela Cruz as an intern.

As a social media specialist, Sanders oversees the social campaigns and networks for multiple client accounts. He is responsible for the planning and executing of interactive marketing strategies and tactics, monitoring network interaction and expanding each client’s social presence across networks, including Facebook, YouTube, LinkedIn and Twitter. Prior to joining MassMedia, Sanders served as the marketing and communications coordinator for Terry Fator and began his career in marketing as an intern at Justin Timberlake Shriners Hospitals for Children Open and Time Inc. He received a Bachelor of Science degree in marketing from the Lee Business School at University of Nevada, Las Vegas.

As an intern, Dela Cruz provides support for social media as well as media relations and serves as a liaison for both departments. She is responsible for implementing interactive marketing strategies, maintaining network interaction and promoting media coverage on all social networks. Prior to joining MassMedia, she interned at Preferred Public Relations, where she wrote press materials and assisted in social media marketing for a variety of restaurant, retail and hospitality clients. She received a Bachelor of Arts degree in history from the University of Pennsylvania.

About MassMedia
Founded in 1997, MassMedia Corporate Communications is a regional public relations, advertising, and marketing agency whose knowledge, strategic insights and innovative programs have developed brands, communicated clients’ messages, and influenced consumers for a wide variety of clients, products and services. The firm’s clients include HealthCare Partners, Southwest Gas, McDonald Carano Wilson, Yes! Air Conditioning & Plumbing, PENTA Building Group, Colliers International – Las Vegas and Pisanelli Bice. To learn more about MassMedia Corporate Communications, please visit

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