Wednesday, Oct. 24, 2018 | noon
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1. Social media, social media, social media! Using all digital platforms to promote your business is a simple and affordable way to spread brand awareness. Take advantage of special features, updates and widgets in each unique app to engage and promote your brand.
2. Make sure your website is ranking. From design to user experience, making sure your business’ website is engaging, optimized and constantly updating is a great way to easily drive traffic and sales.
3. Target the correct audiences. When promoting your business online, be sure you’re attracting the correct demographics when it comes to paid advertisement and organic promotions. In addition, be sure you understand their attitudes and values. Always listen to your consumers and plan your strategies accordingly, based on their responses.
4. Stay in trend by using special holidays, celebrations, and seasonal events to your advantage. From flash sales to exclusive promo codes, you can easily drive revenue and traffic when consumers see that you’re active in the community and keeping up with trends.
5. The power of SEO is bigger than you think! This is important for profit, brand credibility and driving new customers to your brand. Be sure your content (especially blogs) connects with your readers. This will increase your website’s rank, thereby driving more traffic and sales.
6. Engage and keep in touch with your customers, especially your loyal ones. Be sure you customize their experience by keeping it fresh and exciting. Reward their loyalty and consider using surveys, special discounts and offers in email marketing blasts. Don’t underestimate word-of-mouth referrals; they will do wonders for your business.
7. Be creative in the way you use positive reviews for marketing. There are numerous ways to use your happy customer reviews online (social media, product descriptions, etc.), in store and through advertising. Highlight your business by showcasing its greatest qualities in different ways.
8. Network and don't be afraid to collaborate with other brands, including influencers and ambassadors. Connecting with other industry brands/experts broadens your customer reach, credibility and, most importantly, sales. Not only do you get double audience exposure, but it can lead to future opportunities for partnerships and projects.
9. Give back to the community. Customers love brands that are always doing good for others and the community. Donate a portion of sales to your favorite charity, sponsor a community event, be an eco-friendly brand, or even volunteer to show your brand can go above and beyond.
10. Be active with the press. If there is any source that can reach audiences locally, nationally, or globally, it’s the media. From your brand’s sales event or the launch of a new marketing campaign, consider press releases to get your message out to the public.
