Las Vegas Sun

January 23, 2018

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John Katsilometes on Pure Management’s plan to bring some glitter to the gutter

About all the new bowling alley Lucky Strike has in common with the place it replaced, Bikinis, is that it will be a haven for splits.

Pure Management Group's ambitious attempt to merge an ultrahip nightclub with one of the nation's favorite recreation sports opens at 10 p.m. Thursday at the Rio. The Las Vegas Lucky Strike, part of a national chain of such clubs, is unlike the sprawling 56- or 70-lane lane bowling centers that have been built into several Las Vegas hotels. Lucky Strike has just 10 lanes in its 13,000-square-foot space, which is relatively intimate considering that three Lucky Strikes would easily fit inside the Sam's Town Bowling Center.

Bottle service is offered, not a surprise given that the nightclub Pure was practically built on such high-end VIP treatment. At Lucky Strike the service for a bottle of liquor served at the lanes' plush low-riding couches starts at $300, which is about the cost of three decent Brunswick bowling balls. The menu is inventive, with such offerings as deep-fried mac-and-cheese balls and buffalo chicken crisps.

A variety of cotton candy martinis, available in "stop light" colors of red, yellow and green, are also on the menu. These cocktails start as martini glasses stuffed with cotton candy, then the booze mixture is poured atop and the candy dissipates. It's a fun drink and an even better toy.

Construction on the 299-capacity Lucky Strike began in October and took more than five months to complete. The lanes are bathed in black light and feature projection screens at the back of the house. A dozen mahogany high-top tables, surrounded by plush padded copper-tone seats, should please any bowler with an eye on interior design. Even the shoes are chic, two-toned brown with glow-in-the-dark stitching.

Lucky Strike is a partner with entertainment impresario Jeff Beacher, the brains behind "Beacher's Madhouse" (and who is, coincidentally, shaped like a bowling ball). Beacher is sponsoring Beacher's Unprofessional Bowling Association (BUBA). Teams of six are invited to compete in the weekly tournament, which begins Monday and runs through June 11. Tourney competition is to be held each Monday, and Beacher is expected to be on hand to prod the party. The tournament champions win a trip to the Atlantis resort community on Paradise Island in the Bahamas, where I understand there is no bowling.


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Reader reports a plate on a Nissan 350Z, WAS HIS.