Las Vegas Sun

August 22, 2019

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Greenspun Corporation names Deifik as president and COO

Bruce Deifik

Bruce Deifik

Bruce Deifik, who for three years has headed The Greenspun Corporation’s real estate development arm, on Thursday was named president and chief operating officer of the entire corporation, a group of companies involved in development, media, gaming and travel.

“We are thrilled that Bruce has accepted a larger role within our family of companies,” said Brian Greenspun, chairman and chief executive of The Greenspun Corporation. “Bruce has demonstrated an understanding of our community and the people who live here, which makes him a valuable asset to this state. He will be an outstanding leader for our companies.”

Under Deifik, American Nevada Company, the lead development partner in the master-planned communities of Green Valley, Green Valley Ranch, Seven Hills and Aliante, has expanded its portfolio to include developments in Tucson and Houston. The company also developed The District at Green Valley Ranch, the first mixed-use retail/entertainment/dining/residential center in the Las Vegas Valley.

The family-owned Greenspun Corporation publishes the Las Vegas Sun.

In addition to the American Nevada Company, The Greenspun Corporation includes:

• Greenspun Media Group, a diversified media, Internet and broadcasting company that publishes, besides the Sun, In Business Las Vegas, Las Vegas Home & Design, Las Vegas Magazine, Las Vegas Weekly, Vegas Golfer, The Ralston Report Flash and The Home News community newspapers. It also owns and operates KTUD-TV and Las Vegas ONE and, in partnership with Niche Media, produces various luxury publications including VEGAS Magazine and other city magazines.

• Greenspun Interactive, which provides online content for Greenspun brands.

• Greenspun Gaming Group, which operates various joint ventures with Green Valley Ranch Resort, Spa & Casino, Aliante Station, Palms Casino Resort, Barley’s Brewery & Casino and The Greens Supper Club.

• VEGAS.com, the largest city travel site in the world and operator of Casino Travel & Tours.

Deifik will also oversee The Greenspun Corporation’s investment portfolio.

He came to the company with 17 years of development experience, much of it in Denver, where he was involved with the Denver Center for the Performing Arts, served on the board of Colorado’s Ocean Journey, which brought an aquarium and ocean resource center to the region, and remains a trustee of the National Jewish Medical Center.

After moving here with his wife and two children, Deifik joined the board of directors of the Nevada Cancer Institute.