Friday, May 22, 2009 | 12:35 p.m.
The Rogue Joint logo
Sun Coverage
- Short takes from the new Joint (4-21-2009)
- Santana and The Joint: A (super)natural match (4-1-2009)
- This Joint an improvement, but still has some of that old Joint spark (4-8-2009)
- An early look at the new Joint (2-19-2009)
Beyond the Sun
Would The Joint by any other name be just as hip? We’ll soon find out.
Hard Rock Hotel & Casino recently announced that the naming rights to their beloved concert venue have been purchased by Relativity Media’s film and lifestyle brand, Rogue.
A spokesperson for Hard Rock said the venue will be referred to as The Joint by Rogue.
Much like Citi BCS National Championship Game or Super Bowl 43 sponsored by Cadillac, The Joint will be called The Rogue Joint mostly for marketing and print advertising campaigns.
Rogue Pictures has produced movies like “The Unborn,” “The Last House on the Left,” “Fighting” and Dave Chappelle’s “Block Party” just to name a few. One of the perks of the film company purchasing the naming right: The Joint will hold premieres and screenings of select Rogue films.
Whether the type of talent and shows The Joint produces will change, we’ll have to see.
Arguably one the coolest joints in town, the Hard Rock Hotel & Casino houses some of Vegas' best entertainment, restaurants and nightlife.
At Hard Rock, it's all about the music. From the light fixtures made out of drum cymbals and guitar shaped door handles to stage costumes and tools of the trade of legendary musicians displayed on the walls, the hotel screams rock and roll. The Hard Rock's Joint has hosted some the biggest names in music — from The Who to Bob Dylan to hometown heroes, The Killers.Aside from the music venues, the pool at the Hard Rock is one of its biggest attractions. Spread out over 4.7 acres, the pool area features swim-up blackjack, a bar and grill, private cabanas, a bevy of secluded nooks, a waterfall and an extensive live music venue with a dance floor. During the summer, the pool transforms into the Rehab club on Sunday afternoons.
The resident nightclub Body English fuses European elegance with a rock star bachelor pad and it often a hot spot for visiting celebs and popular DJs. Vintage rock memorabilia lines the walls at Wasted Space, Hard Rock's anti-club.
Restaurants at Hard Rock are just as hip as the rest of the casino. Pink Taco serves up Mexican dishes, as well as a Central American and Caribbean menu. Nobu, one of five worldwide Japanese-specialty restaurants from famed Nobu Matsuhisa, satisfies a different taste. For round-the-clock cuisine, Mr. Lucky's 24/7, is sure to ease your appetite even after a Vegas-all-nighter.
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