Las Vegas Sun

May 24, 2017

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Company sues over name of Stratosphere’s SkyJump attraction

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Justin M. Bowen

Bite performer Jessica Delgado jumps Tuesday during the grand opening of the Stratosphere’s newest attraction, Skyjump.

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A trademark dispute has erupted over the Stratosphere hotel-casino's new SkyJump Las Vegas attraction in which riders jump off the tower and fall 855 feet to the ground in a controlled descent.

Court papers filed Monday in Las Vegas show New York-based Adventech LLC has asserted it uses the “Sky Jump” name for a bungee trampoline. Adventech has demanded Stratosphere pay $350,000 for a perpetual license to use the SkyJump trademark in Las Vegas or $100,000 for a five-year license to use the trademark, court records show.

Stratosphere Gaming LLC responded to these demands Monday with a lawsuit filed in federal court in Las Vegas against Adventech.

Stratosphere says in its lawsuit it obtained U.S. rights to the SkyJump name from Jump Technics LV, a New Zealand company associated with Jump Technics Ltd., also a New Zealand company that since 2001 has operated a similar SkyJump attraction off Auckland's Sky Tower and that supplied the Stratosphere's ride.

Adventech, however, told Jump Technics in March that it was concerned about Jump Technics' use of the SkyJump trademark at the Stratosphere since Adventech has been using the Sky Jump mark for its trampoline in the United States for the past six years.

The Stratosphere noted in its lawsuit that the SkyJump ride involves people falling to the ground, while people use the Sky Jump trampoline to jump toward the sky.

“Adventech has not used or made sufficient use of the Sky Jump mark in commerce in Las Vegas to establish common law rights in the Sky Jump mark in Las Vegas,” the lawsuit charged.

“Adventech adopted the Sky Jump mark in bad faith with full knowledge of Jump Technic NZ’s famous SkyJump mark,” the suit charged.

“Adventech intentionally made false representations of material fact to Stratosphere Gaming in an effort to extort payment of exorbitant licensing fees,” attorneys for the Stratosphere complained in the lawsuit.

Adventech has not yet responded to the lawsuit.

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