Las Vegas Sun

January 22, 2018

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40 Under 40 - 2010

Jason Roth

Director of marketing and public relations, University of Southern Nevada

Jason Roth

Jason Roth

Age: 35

Current job: Director of marketing and public relations, University of Southern Nevada

Education: Currently pursuing a Master of Business Administration, University of Southern Nevada; Bachelor of Arts in Communications, University of Nevada Las Vegas, 1998.

About Jason Roth: With more than a decade of marketing communications experience in the health care and education industries, Jason Roth oversees all marketing efforts for the University of Southern Nevada’s College of Pharmacy, College of Dental Medicine and School of Nursing. Since joining USN in 2006, Roth has advanced the university’s marketing, public relations and advertising efforts for student and patient recruitment, employee communication, alumni relations, community and fundraising events and institutional branding. Roth is currently spearheading the marketing and public relations for “Operation Medicine Cabinet,” a one-day event aimed at providing residents the opportunity to dispose of unused, expired and unneeded prescriptions and medications at a secure location. USN is working with the Narcotic Education Foundation of Nevada, the Southern Nevada Water Authority, the Clark County Coroner and the Las Vegas Metropolitan Police Department on this first-time event. Previously, Roth spent five years at Las Vegas-based Ballard Communications, which later became Vanguard Media Group.

The most important issue facing the valley: Dramatic cuts in education will hinder our ability to create a highly educated and skilled workforce, which is essential for creating a diverse economy and increase employment opportunities.

My mentor and why: I’ve had many mentors as I progressed in my profession. However, one particular individual that comes to mind is Steve Stern, a Las Vegas-based PR pro and former journalist. He offers a wealth of knowledge and experience for anyone seriously considering a career as a public relations practitioner.

Favorite Web site:

Hobbies: Working out, traveling, spending time with my kids and reading, although finding time to do so is difficult with the kids.

Fantasy job: What better job is there than a travel writer? I would love to visit the world’s most exotic and interesting locales and write about my experiences, and get paid to do it.

One-word description of self: Driven

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