Friday, Sept. 10, 2010 | 10:14 a.m.
Related Document (.pdf)
In another sign that the city’s tourism industry is improving, Las Vegas in July saw its largest year-over-year visitation increase since December 2005, according to numbers released today.
The number of visitors during July increased by 4.7 percent from fewer than 3.2 million in July 2009 to more than 3.3 million this year, according to a report by the Las Vegas Convention and Visitors Authority.
The LVCVA said July tourism numbers benefited from an extra Saturday in the month, record drive-in traffic and an increase in convention attendance.
Citywide hotel occupancy held steady at about 84 percent as the number of rooms increased by about 7,000 since last July, primarily due to the addition of CityCenter.
The average daily room rate increased 4.8 percent from $86.23 in July 2009 to $90.38 this past July, the LVCVA said. Room rates are still down significantly from pre-recession levels.
Overall gaming revenue fell 5 percent from $729.9 million in July 2009 to $693.4 million in July of this year, but with stronger baccarat numbers, the Strip matched last July’s gaming revenue.
Convention attendance increased by more than 28 percent in July, primarily because of a new large convention, DeafNation, which brought about 23,400 visitors to Las Vegas.
Passenger traffic at McCarran International Airport was down 1.1 percent, but vehicle traffic on Interstate 15 at the Nevada/California state line was up 4.7 percent.
Visitor volume to Laughlin dropped 0.6 percent from July 2009 to July 2010, while the number of visitors fell 5 percent in Mesquite.