Las Vegas Sun

June 21, 2021

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5 Las Vegas casinos that target their audience

Palms Casino Resort

The “Real World” suite at the Palms

Whether it’s adding traditional cuisine to a menu to appeal to Asian tourists, hosting pool parties targeted specifically at the gay and lesbian communities or simply providing space to park a horse trailer, Las Vegas casinos like to target niche markets.

Here’s a look at some properties and the special efforts they’re making to attract guests:

    • The California

      In addition to chefs trained to make authentic Hawaiian dishes like sticky rice, the California has established itself as a destination for island visitors through its “hang-loose” island vibe, numerous cultural events and aggressive marketing in Hawaii.

    • Palace Station

      Offerings like the option to order tableside dim sum while gambling or less-mainstream games like no-commission baccarat help distinguish Palace Station, said Vik Mahajan, the casino’s vice president and general manager.

    • Luxor

      The Luxor has been marketing to the gay community for more than a decade through advertisements, special events and travel packages, said Brad Goldberg, vice president of marketing for the Luxor and the Excalibur.

      In addition to its weekly Temptation Sundays pool party, the Luxor also schedules events throughout the year aimed at appealing to the LGBT crowd.

    • The Palms

      The Palms made a name for itself when it housed a cast of MTV’s “Real World” and has capitalized on that notoriety with the addition of several popular nightclubs and some of the city’s wildest parties at its day clubs.

      It’s also home to The Pearl, a concert venue perfectly sized to host some of the music industry’s hottest acts.

    • Construction of the South Point, originally called the South Coast, began in 2003. The casino was built, in part, to serve the fast-growing Enterprise area.

      South Point

      In addition to 1,200 stalls available for horses, South Point features a 4,600-seat, indoor equestrian center that hosts events throughout the year.

      A popular destination year round for those with horses in tow, the South Point is also a hub of activity each year during the National Finals Rodeo.

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