Tuesday, Jan. 10, 2012 | 10:02 p.m.
The world’s largest semiconductor chip maker used the big stage of the International Consumer Electronics Show in Las Vegas Tuesday to announce plans to get into the smartphone business with a Chinese multinational company and an established American company.
Paul Otellini, CEO of Intel, made several product announcements, including its partnership with Lenovo, which will begin selling phones equipped with Intel’s new Atom processors for China’s Unicom network in the second quarter of 2012.
Otellini also announced a multiyear, multidevice agreement with Illinois-based Motorola to equip that company’s smartphones.
The Intel keynote closed out the first day of a packed CES, which the Consumer Electronics Association owners announced is bigger than initially projected.
Most of the speech and panel presentations were at capacity, a clear indicator that there are more than the 140,000 predicted to attend. The association confirmed Tuesday that the show has 3,100 exhibitors — about 400 more than initially registered — and the floor covers 1.85 million square feet.
CES, which is closed to the public, will have a special guest touring the show floor on Wednesday when Gov. Brian Sandoval visits the Las Vegas Convention Center.
Technology figures prominently in Sandoval’s economic diversification efforts. Tour organizers didn’t announce if Sandoval has a list of any companies he wants to see when he visits.
Unlike the keynote by software giant Microsoft Monday night, the Intel presentation was filled with demonstrations that had the crowd buzzing and it had some hip-hop star power.
Intel announced a collaboration on Dell’s new XPS 13 ultrabook, and Intel executive Mike Bell showed off processing power of ultrabooks armed with cameras that can capture 15 high-resolution images a second and can drive a flight-simulator program.
Dell will begin taking orders on the new devices, which will have nine hours of battery life during operation, next month.
Otellini also introduced rapper will.i.am, who said music written and produced on ultrabooks make them the “ghetto blasters” of the age. The singer is partnering with Intel on the Ultrabook Project, which will send the performer around the world to write and produce songs with artists from 12 cities. Sales on those songs will benefit charities in those cities.
Otellini also showed how the processors can drive shoe sales and ordering displays for customers to choose adidas athletic shoes. Intel is working with the footwear company to build sales before the Olympic Games in London.
The second day of CES will include several presentations involving branding and the sale of products by retailers.