Joe Downtown: New online magazine hopes to be ‘go-to reference site’ for fashion in Las Vegas

By Joe Schoenmann

Thursday, April 3, 2014 | 6:30 p.m.

A new online magazine and blog focusing on all things fashion-related in Las Vegas launched today.

Called FashionFeedLV.com, it is the creation of founder Catherine Treu and editor Steven Strazzullo.

Raised in La Crosse, Wis., Treu has lived in Las Vegas since 1998, where over the years she performed as a dancer in a dozen shows on the Las Vegas Strip. She stopped dancing after about 10 years to get married and have children.

Always interested and inspired by fashion, and having been exposed through her job to Las Vegas’ numerous designers of costumes, jewelry, shoes and clothing, Treu wants FashionFeedLV to serve as a central place for those in the industry to connect.

“The focus is on local designers,” Treu said. “And there’s this renaissance downtown where people are so open to collaborating and sharing ideas, with many of them involved in fashion. We want this to make FashionFeedLV the go-to reference site.”

Treu’s personal inspiration for clothing styles, she said, comes more from seeing how they look on regular people on the street “than seeing it in a magazine.”

In turn, the first issue of her magazine features its share of runway models but also regular-looking people in street settings.

“We want to make it relatable,” Treu said. “Just regular people who love fashion, who have a unique way of dressing.”

The magazine showcases several guest bloggers, including Olivia Zech, who works for Downtown Project. FashionFeedLV, though, is an independent publication working out of an office at 1114 S Casino Center Blvd, near Charleston Boulevard.

Among other features, the first issue also showcases a member of Jabbawockeez modeling different streetwear in some recognizable downtown locales.

Between issues of the monthly online magazine, Treu said the FashionFeedLV website will be regularly updated.

Joe Schoenmann doesn’t just cover downtown; he lives and works there. Schoenmann is Greenspun Media Group’s embedded downtown journalist, working from an office in the Emergency Arts building.