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June 24, 2021

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Board OKs $1.4 million to promote Nevada tourism abroad

CARSON CITY — The state Board of Examiners today approved contracts to draw more international visitors to Nevada.

The state Commission on Tourism plans to spend $1.4 million to employ firms in a number of foreign countries to promote Nevada. It is entering into new contracts or renewing contracts with companies in Brazil, Australia, England, France, Germany, South Korea and Mexico.

For instance, the commission has a two-year contract with Ad Nova Comunicacion Estrategica of Mexico City for $319,000. The company has held the state contract since 2008 to do such things as make sales calls and media contacts, attend sales shows and make people aware of Nevada’s tourism offerings.

The commission has worked with the Las Vegas Convention and Visitors Authority to promote tourism from France, Australia and Brazil. It is extending contracts with companies in these countries for six months until it decides whether to go it alone in its promotion plans.

The board approved two-year tourism contracts for $333,400 in Munich, Germany; $258,400 in Seoul, South Korea; and $300,00 in London.

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