Thursday, Nov. 17, 2016 | 1:49 p.m.
The Hard Rock Cafe on Paradise Road will close Dec. 31, part of a strategic decision to focus efforts on the brand’s Las Vegas Strip location, according to Hard Rock International.
Employees at the closing cafe will be given priority consideration for open positions at the Strip cafe and its LIVE concert venue, the company said.
The original Hard Rock Cafe was built in 1990 in front of the Hard Rock Hotel. Although they share a name, the cafe and the hotel are not owned by the same organization.
A company named Brookfield Asset Management owns the Hard Rock Hotel and has use of the Hard Rock name through a licensing deal with Hard Rock International. Brookfield also owns the land the cafe sits on.
Jody Lake, chief operating officer of the Hard Rock Las Vegas, said his company has “some exciting future projects for the space” but was unwilling to share details.
He also would not say if the Hard Rock Hotel would be developing the property itself or would be leasing it to another company that would then build something on the location.
The three-story Strip cafe at 3771 Las Vegas Blvd. South opened in 2009 and features the world’s largest Rock Shop, an interactive Rock Wall and a lounge and patio dining overlooking the Strip. The LIVE music venue on the third floor provides audiences of up to 1,200 an intimate setting to catch local and national artists, according to the company.