Published Tuesday, Nov. 29, 2016 | 8:10 p.m.
Updated Tuesday, Nov. 29, 2016 | 8:45 p.m.
Caesars Entertainment Corp. announced Tuesday that it will launch a paid valet and self-parking initiative at eight of its nine Las Vegas properties beginning in December and throughout the beginning of 2017, joining MGM Resorts International’s paid parking policy being instituted this year.
The Rio will not be included in this program, and implementation dates will vary by location, according to a Caesars Entertainment news release.
"Our priority is to ensure that our hotel guests, local residents and Total Rewards loyalty members have an improved parking experience," said Bob Morse, president of hospitality at Caesars Entertainment, in the news release. "Guests who stay, game and shop at our resorts have said that parking spaces and valet services have become increasingly scarce, so we believe that implementing a paid parking program while also investing in LED parking guidance systems will help address these issues."
Local residents with proper identification and Total Rewards loyalty members rated Platinum and above will continue to self-park for free. Complimentary valet will also be available for all Total Rewards loyalty members rated Platinum and above.
“We've been getting increasing feedback from our highest-paying customers that they couldn’t park with us anymore,” said Richard Broome, executive vice president, public affairs and communications for Caesars Entertainment. "So it’s become a big customer-service issue for us. If you can’t fit your highest-spending customers in your parking areas, it’s an issue.”
Caesars Palace, Harrah's, Flamingo, Bally's and Paris will receive new parking guidance systems which will help guests identify unoccupied self-parking spaces.
The paid parking program will begin its phased-in approach in late December when the valet services at the Linq and Harrah's properties will begin to charge. Self-parking at those two properties will remain free for the time being, until self-parking equipment is installed, company officials said.
“We have to find a way to take care of our customers. How we are doing that is providing the parking for these customers where now there is none,” Broome said. “We will be adding the LED parking guidance systems, and we will be using some of the revenue for that to improve the parking experience. So this is a way to improve the experience.”
The rest of the Caesars Entertainment Las Vegas properties, excluding the Rio, will implement a paid valet and self-parking program throughout the beginning of 2017.
“There’s a much bigger parking area at the Rio and a lot of extra exits and entrances,” Broome said. “So we don’t have the issues at the Rio that we have on the Strip. Also, creating a workable parking program there would not be feasible. It’s simply a huge parking area with ample places to park."
MGM Resorts International properties began rolling out parking fees in June. MGM’s per-day fees range from $8 to $10 for self-parking and $13 to $18 for valet parking. Nevadans who scan their driver’s license at the gate get free-self parking for up to 24 hours through Dec. 29.
Broome said the company was concerned about those who park in Caesars' properties but then walk to other resorts."Our parking people see evidence of people coming in the parking garages and just leaving the building. We have more than just anecdotal evidence that this is going on," Broome said.
According to Caesars Entertainment’s website, valet parking fees at Bally’s, Caesars Palace, The Cromwell, Paris and Planet Hollywood will be $13, for up to four hours; $18, four to 24 hours; and $18 for each additional day or a fraction thereof. Valet fees at Flamingo, Harrah’s and The Linq: $8, up to four hours; $13, four to 24 hours; and $13 for each additional day or a fraction thereof.
Sun reporter Ricardo Torres-Cortez contributed to this report.