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Ad promoting Las Vegas fight between Mexico stars Canelo, Chavez Jr. takes jab at Trump


Steve Marcus

Canelo Alvarez of Mexico celebrates his victory over Amir Khan of England after their WBC middleweight title fight at the T-Mobile Arena Saturday, May 7, 2016. Alvarez won with a sixth-round knockout.

Alvarez Defeats Khan By KO

Canelo Alvarez, left, of Mexico hits Amir Khan of England with a knockout punch in the sixth round of their WBC middleweight title fight at the T-Mobile Arena Saturday, May 7, 2016. Launch slideshow »

A commercial scheduled to be released Friday to promote the May 6 boxing match at T-Mobile Arena in Las Vegas between Mexican stars Canelo Alvarez and Julio Cesar Chavez Jr. is doing more than hyping what organizers are calling “the biggest event in boxing history featuring two Mexican fighters.”

It also takes a jab at President Donald Trump.

The 45-second spot has the fighters racing through the Mexican desert and breaking through what appears to be an impenetrable wall, clearly mocking Trump’s campaign proposal to construct a wall to separate the United States from Mexico with desires to curb illegal immigration.

“The message of this ad is simple: Not every Mexican is what President Trump has labeled them,” said boxing great Oscar De La Hoya, the CEO of Golden Boy Promotions, which is promoting the fight.

The commercial ends with the fighters arriving in Las Vegas for the Cinco de Mayo weekend bout. It’s one of the marquee fight weekends annually because it falls on a Mexican holiday, and boxing (along with soccer) is king in Mexico.

“Not only are a huge majority of Mexicans hard workers, this fight between Canelo and Chavez Jr. will directly benefit American business and employees,” De La Hoya said. “From the Las Vegas hotels and restaurants that will be full because of this fight, American industry will have a very successful Cinco de Mayo weekend.”

And as the commercial ends: “The world will be watching to see who will become Mexico’s undisputed boxing king.”

Ray Brewer can be reached at 702-990-2662 or [email protected]. Follow Ray on Twitter at