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October 23, 2017

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Ties grow between Raiders, Jerry Jones in Las Vegas stadium project

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Copyright 2017 LV Stadium Company, LLC

Rendering of the proposed Las Vegas Raiders Stadium.

The Raiders continue the gradual increase of their presence in Southern Nevada and it appears the events management company of Cowboys owner Jerry Jones will play a major role.

An advertisement for a Suite Sales Managerfor the Las Vegas Raiders posted August 9 on the Legends Hospitality website. The job description includes “working with the leadership team on strategy, high-level prospecting, utilizing the world class Las Vegas Stadium Experience Center, and face-to-face selling to senior decision makers.” The position location is listed as Las Vegas.

The involvement of Legends in the universe of the Las Vegas Raiders became known officially in a July 13 presentation to the Las Vegas Stadium Authority board by Icon Revenue Group. That slideshow listed Legends in a marketing and sales function with no additional detail. Icon, which represents Raiders owner Mark Davis in stadium development, declined multiple requests to provide more information about Legends’ role in the project.

Jones, who co-founded Legends with the New York Yankees, supported the Raiders move to Las Vegas. His backing of Davis fueled speculation that Legends would gain a lucrative role in the operation of the Las Vegas stadium project.

The Raiders likely will hire a stadium events company to manage the day-to-day operation of the Las Vegas stadium. That company will hold primary responsibility for attracting and facilitating major events at the stadium, a crucial role in ensuring investment return on the state of Nevada’s $750 million contribution to the $1.9 billion project.

While the state will not share in stadium revenues, economic projections developed to justify Nevada’s use of public money rely upon increased visitation to and hotel stays in the Las Vegas valley. State legislators raised the hotel room tax on and near the Strip by an average of $1.50 per night to fund the largest public contribution to a stadium project in American history.

At AT&T Stadium in Dallas, Legends services “general concessions, premium concessions, clubs, suites, special event catering, retail merchandise, stadium tour operations, and sponsorship,” according to its company website.

The team also posted job advertisements for a marketing director and a community relations manager in recent weeks.

The Raiders previously relocated Erin Wright, the team’s vice president of community relations, to Southern Nevada this summer. Wright facilitated the team’s supply donation to area high school football programs that kicked off this weekend with the beginning of the local prep football season.

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