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October 18, 2018

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Pro soccer team Las Vegas Lights FC unveil logo

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Courtesy of Las Vegas Lights FC

The Las Vegas Lights FC unveiled their logo on Oct. 30, 2017.

The Las Vegas Lights FC soccer team unveiled its logo today. The emblem represents the city with the “Welcome to Las Vegas” sign shape and neon-light lettering in the colors of the seal of the city.

“From the Neon Museum which serves as our neighbor at Cashman Field, to the world’s largest outdoor LED canopy on Fremont Street, to the lights of Las Vegas shining so bright they can be seen from outer space — the word ‘Lights’ is prominently included in our crest,” the team said in a release.

Las Vegas was awarded the expansion team in the United Soccer League (USL) on Aug. 11 after ownership acquired rights to play at Cashman Field starting in March.

The team hired three local designers to create the logo — each influenced by inspirations submitted by fans. When the team was first conceived, more than 1,000 fans submitted name ideas, and more than 10,000 voted to select the name “Las Vegas Lights FC.”

Lights’ owner Brett Lashbrook said he believes the eccentric colors will help the team stand out among the rapidly growing sports market in Las Vegas.

“The city colors give us the ability to differentiate ourselves from the other teams in town,” Lashbrook said. “The Golden Knights, the Raiders and UNLV all use darker hues so we are going to wear something bright.”

The blue and yellow come from the city seal, but pink was added by Lashbrook.

“To have the pink in there really excites me with that little accent color,” he said. “There aren’t many cities that can pull off the color pink, but Las Vegas is definitely one of them.”

The shape of the crest is simply the “Welcome to Las Vegas” sign flipped 90 degrees, and because the second-most-voted on team name was “Las Vegas FC” Lashbrook decided to make the letters “LVFC” most prominent on the logo.

“When we were going through submissions a lot of them had the “FC” kind of small, and I really liked the idea of having it be prominent to balance things out and appease the more traditional soccer fans,” Lashbrook said.

Uniforms are being designed, but should be unveiled soon as well.

“We are in the process of making them,” Lashbrook said. “This is why I like the name Lights more and more. With this neon tubing you have the chance to do something unique (with the uniforms).”

The team also unveiled season ticket package information this morning, with prices starting at $200 for at least 20 games, plus a free official jersey.

“I think it’s one of the most aggressively priced, and best fan values in all of Las Vegas sports,” Lashbrook said. “You get every game outside of the playoffs, including all Major League Soccer exhibitions, U.S. Open Cup games and any international exhibitions with the Mexican club teams.”

The team expects to hire a coach and head of soccer operations in November. Players can sign as early as November but will likely wait until December or January. The transfer window for international players to sign doesn’t start until Jan. 1.

“The reason why (we made the ticket prices so low) is I believe this is going to work,” Lashbrook said. “I know we just have to get people there but if we can get people into the stands once, I know they’re going to keep coming back. You get one chance to make a first impression, and we are going to make it a soccer party. We’re going to make it a value that you can’t say no to.”

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