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UNLV phasing out unpopular ‘Hey Reb’ logo

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L.E. Baskow

UNLV unveils its spirit mark refresh at the Thomas & Mack Center on Wednesday, June 28, 2017.

Eighteen months after a new, refreshed “Hey Reb” logo was met with almost universal scorn, UNLV is going back to basics.

The athletic department took to Twitter on Monday to announce that the new logo will no longer be used on any officially licensed products:

UNLV associate athletics director Andy Grossman confirmed that Rebels apparel and merchandise will exclusively feature the classic arched UNLV logo going forward.

The decision to banish the new logo was celebrated by Rebels fans on social media:

UNLV paid a Colorado firm $50,000 to update the “Hey Reb” logo, but when it was unveiled in June 2017, the backlash was immediate. The new logo attempted to incorporate many different aspects of UNLV and Las Vegas, but the symbolism was rendered moot by a muddled design.

Due to previous apparel agreements, the football and men’s basketball teams never wore uniforms sporting the new logo.

Grossman said UNLV plans to update its secondary logo again in 2020, to coincide with the football team’s move into its new stadium.

Mike Grimala can be reached at 702-948-7844 or [email protected]. Follow Mike on Twitter at twitter.com/mikegrimala.

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